Posts filed under 'Design Trends'
We started discussions with Office Services over a year ago in regards to their advertising campaign. The idea was to put the Savannah company out into the public eye with a big push leading up to their 10th year of being in business. On top of that, they had a brand new showroom they were working on that they wished to promote to the architect / design community.
- The meeting space and teaming room for designers and creative professionals is one of our favorite spaces of the showroom.
Fast forward about 12 months – another meeting with Office Services. Got to take a peek at their beautiful HON furnishings design showroom. Great design details and workspace throughout. Turns out, they needed assistance for their 10th anniversary celebration. Do we offer event planning services? No, we sure don’t. But, after some support and “you’d-do-a-fantastic-job. we trust you” type conversations, we said yes. After all, there were invites, signage, collateral, and promo items to be designed (oh, and logos to put on custom cookies!). So, we employed the talented Tammy Ray of The Detail Department to help us pull it off.
We constructed a talented, experienced team and conquered something we hadn’t done before under the name Clark Creative. Services included orchestrating, developing and / or designing the following:
Invitation Design
Rack Card Design
Promotional Items (bags, cookies, notepads, pens)
Signage
Print Production and Management
Mailing
Budget Management
Event Planning (Catering, Guest List, Tent Rentals, Photography, etc)
Continuing Education Class for design professionals (working with HON)
Ribbon Cutting Ceremony
Public Relations
- We were excited by the opportunity to use a diecut for the invite. We think it really caught attention of our target audience - design sensitive individuals.
In the end, the event was a success (and we have photos to prove it). The weather remained cool and dry; food was great; an elected official assisted with the ribbon cutting, which was a feat within itself since it was Savannah-Chatham Day at the Capital and most of the other elected officials were in Atlanta.; and the crowds showed as we all celebrated 10 years of business and a beautiful showroom.
Congrats to Office Services - and thanks for the “you can do it!” attitude!
- HON truck staged as the backdrop - driven to Savannah all the way from Chicago headquarters especially for the event.
February 18th, 2010
Geekend 2009
Nov 6-8
What’s Geekend? Straight from the geek squad, “An annual gathering of the geek tribe in Savannah, Georgia. Geekend is what you might call an interactive conference with some truly awesome parties. It’s the kind of event that you’ll be texting, tweeting and Facebooking from and all your friends back home will be super jealous.”
Cari Clark Phelps / Clark Creative teamed up with Janna DeVylder / SCAD, Andrew Davies / Paragon, Ariel Janzen / brightwhitespace to present the session entitled “How to be a Great (Interrogator) Designer.” We presented a 30 minute presentation about simple how-to’s for clients and designers alike. What questions to ask or prepare for, how to make a project stand out to generate results, consideration of the environment in which work will be placed, and subjects including context and competition were discussed.
Andrew Davies, Ariel Janzen, Cari Clark Phelps chat with inquisitive minds after our session
And we made the front page of the (insert Exchange Section) Savannah Morning News!
With plans to attend another session if only 10 people showed up, we were pleasantly surprised to have a packed room with attendees overflowing the provided seating, making a comfortable spot on the floor and leaning up against the back and side walls. Thanks to all those who showed their support!
December 12th, 2009
Remember Scooby-Doo? How could you not, right? Close your eyes for a minute and picture the Mystery Machine…the glorious van which transported the ghost-hunting team on its shenanigans. Remember the flower power wheels? The free-flowing type? The shag-a-delic color scheme? (in the event you weren’t allowed to watch cartoons as a child, click here)
Well, it seems a lot of people in the design world are remembering these same visuals. Over here at Clark Creative we’ve noticed 70’s & retro-inspired pieces popping up all over the web, direct mail and typefaces.
We recently purchased a House Industries font for a campaign, and the promotional pieces which arrived with the font are groovy examples of this retro epidemic. House is promoting its Street Van font kit, about which they say:
Whether you’re taking a weekend trip to the beach or just out “trollin’ for tuna,” the Street Van’s six “hopped-up” typefaces have the power to leave your competition laggin’ and the looks to leave ‘em gaspin.’
We also stumbled upon the Nike Vintage site, whose opening animation is….that’s right…a van! The site is a gold mine for 70s throwback goodness. You can download wallpapers, iron-on t-shirt art with slogans such as “Hell on Waffles” and Macho Makers, which are actually printable mustaches. Who can resist the Handlebar?
Steam Whistle Brewery out of Ontario utilizes a vintage fleet of vehicles to promote & transport their product. “The Steam Machine,” in particular, was inspired by the aforementioned Mystery Machine.
We’re not quite sure what sparked this van craze. Maybe its an age thing…with many of today’s designers having grown up in that era, they could be pulling from childhood memories. It could also stem from the media, with movies such as Semi Pro in theaters. Whatever put the van pedal to the metal…we can dig it.
April 28th, 2008