Today we bring you another one of our promotional holiday graphics. Have a great Yo-Yo Day!
Here is another one of our promotional holiday graphics. This weekend, don’t forget to celebrate “Clam on the Half Shell Day”.
What exactly is Tip-On Printing?
A lot of our clients want to adhere their business card to the back of a brochure, customizing it for each of their sales team. There is an easy solution to make this work! It’s called the “Tip-On” process. It uses temporary glue called “fugitive glue” to stick two marketing pieces together and leaves no sticky residue on the piece once it’s removed. This is an ideal way to add an extra, or bonus type message to your existing print piece. For example, a Tip-On is a great way to add a plastic gift card to a postcard; or a restaurant flyer offer to the inside of a magazine. Using the Tip-On process, you can glue virtually any two print pieces together – with each piece being able to separate and maintain its own unique value.
Tip-On Printing lets you add extra standout messaging to any existing print product. The best part is your overall print presentation can evolve over time – with one glued piece changing while the other stays the same. For example, you don’t have to redesign your postcard every time you want to launch a new direct mail campaign. You can simply stick with your standard messaging on the postcard, while evolving your new customer offer to a gift card for each new mailing. Tip-On lets you keep your marketing fresh while saving on design costs.
What’s the Cost?
In addition to your original printing cost, there is a $90 setup fee for adding a tip-on to your printing project, and 7¢ fee for every finished piece.
Augusta’s Laney Walker/Bethlehem Revitalization Initiative has received a 2013 National Planning Excellence Award from the American Planning Association and the Department of Housing and Urban Development.
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Fun Marketing with a Purpose
For the past couple of years, Clark Creative has been sending out unique holiday greetings to contacts, clients, friends and vendors. The calendars, sent bi-monthly, provide our team an opportunity to have fun, flex our creative muscles, work on our vector illustration skills, and showcase our design work. We’ve learned over the past 9 years in business that the majority of our business comes from referrals. To keep top of mind with our contacts, we send out calendars every 60 days or so. On one side we showcase two month’s calendars and the other two sides are heavy with color and graphics. One side of the freestanding card is a fun illustration – usually with some sort of pun (Cari loves a good pun!) – pairing two holidays. The other is an abbreviated showcase of design work. We find our clients know our work but don’t realize the full scope of our offerings – or maybe they really had no idea we were the creative brains behind a campaign, packaging design project or launch of a new brand in town. This is a fun way to promote ourselves, our clients and skills of the design team at Clark Creative Communications.
Follow us on Facebook to see what holidays we’ll be celebrating in 2013.
The International Sign for Clever
Travel is one of my top passions. It inspires, motivates and provides me with great inspiration for current and future projects we’re working on at the studio. While traveling in The Netherlands and Belgium this fall, I spotted a lot of unique graphic signage. Below are some images I snapped with my iPhone through my favorite app – Instagram. With Instagram, mobile phone users can take and share photographs instantly – and share their stories visually with customers, friends and family.
This sign was next to a residence inside of a convent.
Markets were everywhere – vegetables, meats, flowers, antiques, art and books. The fresh food markets were the most amazing (I’m such a foodie!) – and their signs were small explorations of typographic fun to discover.
Some sort of public awareness campaign…
I love seahorses and diecut signs.
A sign made out of bicycle wheels and old bike parts. Clever!
A directory? On the side of a building.
The Mannekin Pis is a not so interesting but very popular (in my opinion) attraction in Brussels, Belgium. However, what was fascinating to me were all the costumes, figures and interpretations of the famous statue throughout the city. From chocolate bars, tacky Christmas ornaments, to cartoons painted on the sides of buildings, the little boy relieving himself can be seen at every turn!
- by cari clark phelps