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enhanced website for Hancock Askew & Co

Clark Creative Communications Designs Website for Regional CPA Firm Hancock Askew & Co.

Tailored directly to the unique needs of Hancock Askew & Co., Clark Creative Communications has developed a robust website for the thriving CPA firm. The site seamlessly incorporates a fresh format and design with search engine optimization, social media integration, and a YouTube channel specifically designed to coordinate with the company’s branding.

“Hancock Askew is a CPA firm with over 100 years of experience, and has recently merged with another company with a location in Atlanta,” explains Cari Clark Phelps, founder and creative director of Clark Creative Communications. “They now have a full service office in both locations under the same brand, more staff and greater regional reach, so it was the perfect time to update their digital media presence to reflect that image. We’re opening the conversation about this innovative firm to a wider audience and the website was a perfect place to start.”

Among the features of the Clark Creative-designed website are a custom YouTube channel that complements the website offerings, a responsive version of the full website for mobile devices, a blog, an events calendar, a streamlined process for applicants to apply for positions, and an opportunity to showcase the firm’s prestigious awards, among them the 2012 Alfred P. Sloan Award. In addition, the site’s pages can be customized to include video and testimonials as desired. These implementations to the site design bring Clark Creative Communications to the forefront of the modern digital landscape, where clear information, ease of navigation, and aesthetically pleasing design reign supreme.

ABOUT CLARK CREATIVE:
Clark Creative is an award-winning design and communications firm based in Savannah that works with businesses nationwide to establish their brand identity and position themselves strategically in the marketplace. Ten years of excellence under founder and creative director Cari Clark Phelps has established Clark Creative as one of the top design firms in the Southeast. Clark Creative is located at 517 E. Gordon St. For more information, visit clarkcreativedesign.com or call 912.233.1160.

Innovative Website Launched for PIER

Clark Creative Unveils Website for Leader in Commercial Real Estate in Savannah

In response to increasing global demand for readily available Web and mobile content, Clark Creative Communications has launched a complete website redesign for PIER Commercial Real Estate. The new site incorporates numerous features to streamline user experience and redefine commercial real estate on the Web.

“PIER stands for Professionalism, Integrity, Excellence, Relationships,” explains PIER owner Ryan T. Schneider. “That’s what we have to offer and we thought it was time to put it top of mind – along with what we do: retail, commercial, industrial, and office.”

Among the unique features of the Clark Creative-designed PIER site are the dynamic image of Broughton Street that changes from light to dark according to time of day, a mobile version of the site that is device-specific, the highly readable single-page format, and a LoopNet property listings portal integrated directly into the site design. These innovations and more bring Clark Creative Web design to the forefront of the modern digital landscape, where clear information, ease of navigation, and aesthetically pleasing design reign supreme.

Clark Creative Communications rebranded PIER commercial with a new brand identity system, signage, stationery and other marketing collateral earlier in the year. See the entire portfolio of work for PIER on their website. View the live website here.

Seahorse Sense

Seahorses aren’t just the stunning centerpiece of our One Fun Summer and Salacia/Tybee Salt Cottage marks, they’re also fascinating creatures we love to learn about! Take a look at these surprising seahorse factoids, and make sure you remember them for the next Tybee trivia night.

Seahorses are found on either side of North America, in both the Pacific and the Atlantic. (Just like Clark Creative!)
The coronet, or crown, on each seahorse’s head is distinct to the individual, like a snowflake or custom toupee.
The dwarf seahorse is the slowest moving fish in the world, with a top speed of about 5 feet per hour.
When mating, the female seahorse deposits up to 1,500 eggs in the male’s pouch. The male carries the eggs for 9 to 45 days until the seahorses emerge fully developed—and very adorable.
Before breeding, seahorses court for several days. During this time they may change color, swim side-by-side holding tails, or spin around in unison. And most guys think buying dinner is enough!
Seahorses are used in traditional Chinese medicine to cure impotence, urinary incontinence, wheezing, and even to ward off old age.

Driving Summer Business with Mobile Marketing

If there’s one thing you always have on you—especially during the long days of summer—it’s probably your cell phone. Mobile marketing – that is marketing on your mobile phone (also called SMS, Short Message Service) – can be an extremely powerful tool for reaching clients and customers in this digital era. Through text messages and QR codes, apps and alerts, marketers can drive positive brand recognition and develop vital customer loyalty. But like all effective campaigns, mobile marketing must take into account the season in order to best reach consumers.

With immediate access comes immediate gratification—when done right. Effective summer mobile marketing can be simple (telling your customers about the ice cream sale in August, not December) or complex (including relevant information on Summer weather and UV indexes on your website that just happens to be perfectly optimized for viewing on the iPhone).

Clark Creative has diverse experience with mobile marketing, including a text message and QR code program for Savannah Mall. Campaigns like these are a fantastic way to reach clients instantly, driving summer business when you need it most.

Playful Pinterest!

Summer Social Media

There’s no question that social media is hot this summer, and none more so than Pinterest. In January of this year, Pinterest had 11.7 million unique users, making it the fastest growing social media site in history. It has been reported that 83% of the U.S. users are women, with the most popular topics including Home, Arts and Crafts, Style/Fashion, Food, and Inspiration/Education, according to RJMetrics.

Here are a couple of our favorite Pinterest boards this summer!

“Best of Summer” from Real Simple – tips and tricks (plus good eats and sweet treats) from the masters of making life easier.

“Cool Off – Summer Board” from Baltimore Mommies – lots of great ideas for keeping kids cool, entertained, and smiling this summer!

Envisioning Salacia – the Goddess of Salt Water

Salacia Salts Brand, Logo and Packaging Design

Clark Creative’s Cari Phelps had a dream. But this was a dream like no other. It has actually morphed into a real business! You’ve got to be kidding me, you say. No, we’re serious! It went a little something like this…

“In my dream, a client was talking to me about how she couldn’t launch her bath salt product line because the packaging was too expensive. I recommended she ‘go into the backyard’ and dig. You know, because there are medicinal bottles everywhere. We’re in historic Savannah after all! She could clean those out, package her salts in a free container – and provide a unique bit of history for the customer to take home.”

Of course we all know dreams aren’t made of many realistic details. What Cari did find – along with the help of her husband Patrick – is that Savannah’s Tybee Beach was named after the Euchee Indian word for “salt” and the idea just blossomed from there. Instead of using reclaimed medicinal bottles, the company uses 100% post-consumer recycled materials, glass or reclaimed wine bottles from local restaurants in the area. They developed the concept and brand for a natural bath and body care lined called Salacia.

Salacia, the Goddess of Saltwater, has been brought to life through a series of conceptual sketches after thorough research about the mythological creature. Through their readings, the Phelps’ discovered Salacia was a female nymph, defined as one of a numerous class of lesser deities of mythology – conceived as beautiful maidens inhabiting the sea. Salacia was decorated with the attributes of a queen, her waving hair covered with a net and her hand often seen in a raised position, complete with pincers of a lobster. She was sometimes described to have crab-claw “horns” attached to her temples. In the stories she was said to have carried a fish and was known to travel in a pearl shell chariot pulled by fish-tailed horses (seahorses).

Pulling from these stories and looking for images of sea creatures and other deities, Cari worked with a team of student illustrators from the Savannah College of Art and Design to create what this goddess might have looked like. Requirements for the illustration included a desire for a pen and ink style or etched-like detail in the design and the following descriptors:

Calm

Relaxed

Beauty

Sunlit

Sensual

Several designs (as shown here) were considered amongst the final contenders for their elements or style.

The final selection was illustrated by Bardo; the original solution he proposed is below. After reviewing his concept, Cari decided to have Bardo add a seahorse to either side of the figure and requested her hands to be extend and release handfuls of salt. Bardo kept the lobster tail style braid and a shell earring in one ear… beautiful touches we might add! The illustration below has been used in a small detail on the packaging. We’ll point it out in a future post about the packaging.

The type creation was inspired by copy found on an old map of Tybee Bay and the Savannah River, spotted at an antique shop off of Wright Square. The type was originally sketched out and drawn over, but was too polished looking. After several reiterations, the final type, set on a slight curve was approved.

The product line is currently available at 24e at 24 E Broughton Street in historic Savannah, Georgia and may be purchased online through their website (also designed by Clark Creative). Stay up to date with news and events through the Facebook page too!

Have a card?

Do You Have A Card?

Despite living in a technology oriented society where information is delivered through texts, tweets and emails, people still use business cards. A professional card creates a lasting impression of who you are and what you do.

Clark Creative Communications has been undergoing a refresh with our brand. With the redesign of our website, newsletter, and logo, we knew it was important to keep our company’s image consistent. Read more >>

8-Bit Animation of the Olympic Games

The animation production studio Flikli has created a retro 8-bit video montage titled ‘The 8-Bit Games’, featuring various sports that will be played during the London 2012 Olympics.

They have created an animated video with scenes from soccer to synchronized swimming—paying a fitting tribute to the world’s largest sport event. The music tends to wear on the ears – an annoying reminder of what many parents had to deal with in homes across America in the 1980′s.

Click to watch the video below:

The 8-Bit Games! from Flikli on Vimeo.

Website of the Month: Too FAB for Words

If you want to be tempted by the most colorful collection of eye-candy from the world of design, then check out FAB.com. Founded last June by Jason Goldberg, the social retailing site already has more than 4.5 million members. The New York Times stated in a recent article that members spend about $400,000 on a typical day. Read more >>

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Clark Creative is an award-winning design and communications studio based in Savannah that works with businesses nationwide to establish their brand identity and position themselves strategically in the marketplace. More than ten years of excellence under founder and Creative Director Cari Clark Phelps has established Clark Creative as one of the top design firms in the Southeast. Learn more about our experience…
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Advertising, Brochure Design, Digital, Environmental Graphics, Exhibit Design, Logo Design, Package Design