Blog « Clark Creative | Promoting your brand with creative graphic design and print communications.

The Crossroads Of Color

Identifying colors that work for a client is an exciting part of the design process. When Clark Creative was assigned to develop the brand and logo for Toombs County Development Authority, we conducted a focus group to determine what impressions people had of the Georgia county. Beside being the home to Vidalia onions, Toombs County lies in the center of the state and is easily accessible to 3 major ports of entry and 3 major highways. Three seemed to be TOOMBS’ magic number. Working closely with the development authority the campaign tagline became Commerce+Community+Connectivity. Read more >>

Sign, Sign, Everywhere a Sign

Our client Goose Feathers Café is celebrating 26 years as Savannah’s Quintessential Café in a really big way. A billboard on Drayton and Maupas was created by our design team. While we hope the Goose Feathers ad will capture your attention the next time you drive up Drayton, please drive safely. We don’t want to hear about any feathers flying.

Seeds of Inspiration

Design Seeds is the brainchild of colorist Jessica Colaluca. Colaluca creates color palettes from inspirational photo images that show up in daily emails to subscribers. The art school grad worked as a car designer, shoe designer, color and material specialist and forecaster prior to establishing her website and blog devoted solely to color. Read more >>

Color My World

Another new and inspiring website for getting the latest update on color trending is Pimkie Color Forecast; it shows you in real time what people are wearing in Europe’s fashion capitals. Read more >>

Things are getting hairy!

Going ape over cSpot

Last month, cSpot gathered at Dosha Bar and Lounge on Broughton Street. We were excited to see several new faces and have a chance to check in with our regular attendees. One new face that stood out was the ape that wandered in. He wanted a banana daiquiri and a chance to connect with some of Savannah’s other creative species. Hope you’ll join us for more monkey business the LAST WEDNESDAY of every month. This month we’ll be heading to the Flip Flop Tiki Bar.

Demo Reel

Clark Creative in motion

During the design process for our website, we realized we had so many projects to show. Sometimes a picture is really only worth a 1000 words. Seeing a designer’s work digitally doesn’t always paint the whole picture. Texture, scale, color and relationship all play a part of the total dynamic of a design. Each component sets the tone of a brand.

We have a lot more to say, so we packaged it up in this nifty demo reel, showing our talents in motion. This piece shows design, animation, editing and story boarding skills. We hope you like it and that it leaves you bobbing your head to the beats and well, speechless. Or a simple jaw drop and the word “WOW!” would be a huge compliment too. We’ll take that!

Branded

For weeks now there has been a flurry of activity at Fleet Feet on Waters Avenue between 50 & 51st St. Savannah’s fit expert in running footwear and apparel is celebrating their store’s 10th anniversary by taking over the block – literally! After acquiring the two adjoining storefronts, Fleet Feet is expanding.

A Tally of Two Cities

Paris based art director and graphic designer Vahram Muratyan launched his first Paris versus New York, a tally of two cities in 2010 after an extended visit to New York. In February, Penguin Books released Muratyan’s charming petit livre offering “a friendly visual match between two cities told by a lover of Paris wandering through New York.” This witty and colorful book highlights the best of both cities with original graphics. A must view.