Clark Creative’s Cari Phelps had a dream. But this was a dream like no other. It has actually morphed into a real business! You’ve got to be kidding me, you say. No, we’re serious! It went a little something like this…
“In my dream, a client was talking to me about how she couldn’t launch her bath salt product line because the packaging was too expensive. I recommended she ‘go into the backyard’ and dig. You know, because there are medicinal bottles everywhere. We’re in historic Savannah after all! She could clean those out, package her salts in a free container – and provide a unique bit of history for the customer to take home.”
Of course we all know dreams aren’t made of many realistic details. What Cari did find – along with the help of her husband Patrick – is that Savannah’s Tybee Beach was named after the Euchee Indian word for “salt” and the idea just blossomed from there. Instead of using reclaimed medicinal bottles, the company uses 100% post-consumer recycled materials, glass or reclaimed wine bottles from local restaurants in the area. They developed the concept and brand for a natural bath and body care lined called Salacia.
Salacia, the Goddess of Saltwater, has been brought to life through a series of conceptual sketches after thorough research about the mythological creature. Through their readings, the Phelps’ discovered Salacia was a female nymph, defined as one of a numerous class of lesser deities of mythology – conceived as beautiful maidens inhabiting the sea. Salacia was decorated with the attributes of a queen, her waving hair covered with a net and her hand often seen in a raised position, complete with pincers of a lobster. She was sometimes described to have crab-claw “horns” attached to her temples. In the stories she was said to have carried a fish and was known to travel in a pearl shell chariot pulled by fish-tailed horses (seahorses).
Pulling from these stories and looking for images of sea creatures and other deities, Cari worked with a team of student illustrators from the Savannah College of Art and Design to create what this goddess might have looked like. Requirements for the illustration included a desire for a pen and ink style or etched-like detail in the design and the following descriptors:
Several designs (as shown here) were considered amongst the final contenders for their elements or style.
The final selection was illustrated by Bardo; the original solution he proposed is below. After reviewing his concept, Cari decided to have Bardo add a seahorse to either side of the figure and requested her hands to be extend and release handfuls of salt. Bardo kept the lobster tail style braid and a shell earring in one ear… beautiful touches we might add! The illustration below has been used in a small detail on the packaging. We’ll point it out in a future post about the packaging.
The type creation was inspired by copy found on an old map of Tybee Bay and the Savannah River, spotted at an antique shop off of Wright Square. The type was originally sketched out and drawn over, but was too polished looking. After several reiterations, the final type, set on a slight curve was approved.
The product line is currently available at 24e at 24 E Broughton Street in historic Savannah, Georgia and may be purchased online through their website (also designed by Clark Creative). Stay up to date with news and events through the Facebook page too!