Heritage Pines: Billboard

Directional Advertising

Clark Creative Creates Directional Informational Signage for Award Winning Development in Augusta

 

Augusta’s Laney Walker/Bethlehem Revitalization Initiative has received a 2013 National Planning Excellence Award from the American Planning Association and the Department of Housing and Urban Development.
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sign-main

The International Sign for Clever

The International Sign of Cool

Travel is one of my top passions. It inspires, motivates and provides me with great inspiration for current and future projects we’re working on at the studio. While traveling in The Netherlands and Belgium this fall, I spotted a lot of unique graphic signage. Below are some images I snapped with my iPhone through my favorite app – Instagram. With Instagram, mobile phone users can take and share photographs instantly – and share their stories visually with customers, friends and family.

This sign was next to a residence inside of a convent.

Markets were everywhere – vegetables, meats, flowers, antiques, art and books. The fresh food markets were the most amazing (I’m such a foodie!) – and their signs were small explorations of typographic fun to discover.

Some sort of public awareness campaign…

I love seahorses and diecut signs.

A sign made out of bicycle wheels and old bike parts. Clever!

A directory? On the side of  a building.

The Mannekin Pis is a not so interesting but very popular (in my opinion) attraction in Brussels, Belgium. However, what was fascinating to me were all the costumes, figures and interpretations of the famous statue throughout the city. From chocolate bars, tacky Christmas ornaments, to cartoons painted on the sides of buildings, the little boy relieving himself can be seen at every turn!

- by cari clark phelps

Midnight Garden Ride Logo

The Midnight Garden Ride

The 4th Annual Midnight Garden Ride presented by New Belgium Brewing was a unique Labor Day Weekend event this past September hosted in Savannah, Georgia.

The perfect Labor Day Weekend accompaniment to Savannah Craft Brew Fest and the Savannah Century, nearly 600 turned the streets into a wave of blinking lights, music, and pedal powered fun on the warm Savannah night. The 10-mile ride through historic downtown benefits Savannah Bicycle Campaign’s efforts to build a better Savannah through bicycling.

Clark Creative Communications gladly accepted this opportunity to brand the event with a new logo, event signage, advertising, posters, tshirts and other marketing collateral. The design incorporates a playful theme of a yellow caution street sign with cyclists wearing safety goggles.

A live concert – the Good and Evil Party, co-produced by the Savannah Stopover, started after the ride in Telfair Square. Ponderosa out of Atlanta — recently featured in Paste Magazine and NPR’s All Songs Considered — headlined the concert and This Mountain of Johnson City, TN kicked the night off.

Summer Marketing

Driving Summer Business with Mobile Marketing

If there’s one thing you always have on you—especially during the long days of summer—it’s probably your cell phone. Mobile marketing – that is marketing on your mobile phone (also called SMS, Short Message Service) – can be an extremely powerful tool for reaching clients and customers in this digital era. Through text messages and QR codes, apps and alerts, marketers can drive positive brand recognition and develop vital customer loyalty. But like all effective campaigns, mobile marketing must take into account the season in order to best reach consumers.

With immediate access comes immediate gratification—when done right. Effective summer mobile marketing can be simple (telling your customers about the ice cream sale in August, not December) or complex (including relevant information on Summer weather and UV indexes on your website that just happens to be perfectly optimized for viewing on the iPhone).

Clark Creative has diverse experience with mobile marketing, including a text message and QR code program for Savannah Mall. Campaigns like these are a fantastic way to reach clients instantly, driving summer business when you need it most.

fi_goose

Sign, Sign, Everywhere a Sign

 

Our client Goose Feathers Café is celebrating 26 years as Savannah’s Quintessential Café in a really big way. A billboard on Drayton and Maupas was created by our design team. While we hope the Goose Feathers ad will capture your attention the next time you drive up Drayton, please drive safely. We don’t want to hear about any feathers flying.

Instragram

Instagram!

Sign, Sign, Everywhere A Sign

 

Last month I visited New Orlean’s for Jazz Fest 2012. Not only did the music inspire me, so did the graphic signage found all over the city. It provided me with an opportunity to test drive my recent Instagram app. With Instagram, iPhone and Android mobile phone users can take and share photographs instantly. It’s a snap! Here are some of my favorite pics from The Big Easy.

Read more >>

March + April High Five and If Pets Had Thumbs Day feature

National High Five Day

 

What better way to celebrate National High Five Day than to showcase our country’s most high-profile high-fiver? Let’s give it up for President Barack Obama and his unique style. Give your friends or co-workers a hand this week.

 

 

 

marketingcheckup

Time for a Marketing Check-up!

We don’t think twice about getting check-ups for our bodies, cars, and air conditioners, but when is the last time you had a marketing check-up? It’s always smart to check in routinely and review your business tools and message for attracting new business, and the end of the year is a great time to do it. Consider having your marketing reviewed – not only by your peers and internally – but also by a design professional (yes, like Clark Creative). As technology changes, so does media and the different ways to approach your audience. Here are a few checkpoints to get you started. Read more >>

Clark Creative Expands Legal Marketing Services

 

Clark Creative of Savannah has widened its marketing services for attorneys and law firms with the addition of an experienced legal marketer.

“Over the years we have worked with law firms across Georgia on their logos, websites and printed materials,” said Cari Clark Phelps, Creative Director. “The number of avenues for legal marketing has steadily increased and now we are able to offer marketing support for each of them.” Read more >>

The Finishing “Touch”: Overlooked and Neglected Touch Points

This post is fourth in a series of articles for Business in Savannah. The article appears in the July 27 issue of BiS.

‘Touch point’ is a bit of a marketing buzzword, but it has become one by being an accurate description of an important concept. Touch points are every contact that you have with your customers (and potential customers). Every business card, blog post, social media interaction, billboard or email newsletter is a touch point. Most of us are careful that each of these touch points are well branded and appropriately messaged, but what about the less prominent touch points?

Invisible branding

Every time someone exchanges voice or email messages with you, they are coming into contact with your brand. You’ve worked hard to get customers to contact you-when they do, what is their experience? Here are a few quick questions to check in on your own invisible branding:

  • How are phones answered by your employees? Do you have a policy of what should be said, how messages should be taken and how messages are delivered?
  • What does a caller hear while on hold?
  • When they get voice mail on your business or cell phone, what outgoing message do they hear?
  • When you send an email, what does your signature contain? Is your logo present? Your tag line? Does each employee’s email signature have the same content, formatted in the same way?

Environmental Branding

Your customer (or potential customer) has come to the doorstep of your office or retail location. They have gotten a feel for your business by what they have seen in your advertising, print collateral, website and exterior signage. Now that they cross your threshold, does the brand experience continue? Many retail locations incorporate the colors and feel of their logo in the shop, but it does not need to end there.

  • What about internal signage? Are your ‘Open’ and ‘Closed’ signs branded? What about sale, promotional, layaway, or even directional signs?
  • Are your employees easily identified by what they are wearing? If uniforms or branded tees aren’t appropriate, what about color?
  • Does your office entryway have a sign?
  • What about signs for each office – are they in your company font and colors?
Satin Ross of Goosefeathers heads out for a delivery (photo Richard Burkhart, courtesy Business in Savannah)

Satin Ross of Goosefeathers heads out for a delivery (photo Richard Burkhart, courtesy Business in Savannah)

Customizing the experience

How do consumers experience the unique aspects of your business? Goosefeathers Café offers delivery of breakfast and lunch orders in the downtown area. By incorporating the “The Goose is Loose!” on their delivery bike, café owners Beth and Michael Meeks reinforce their brand with a memorable message, let consumers know that they deliver, and have some fun with things in the process (more branding). As this touch point moves through downtown, each person who sees it is reminded of the cafe, the Goose, and the delivery option. How will consumers remember your brand?

Get More ROI from your Marketing

You’ve probably invested a good deal of time and money in your branding and marketing; it is time well spent to leverage that investment by applying it to less obvious touch points.

The Goose is Loose in Savannah!  (photo Richard Burkhart, courtesy Business in Savannah)

The Goose is Loose in Savannah! (photo Richard Burkhart, courtesy Business in Savannah)

Marketing 2.0: Branding and Storytelling

 

Your story. It may be why you started a business, or the recipe your mother passed down to you, or your discovery of a place, activity, taste or service that you now want to share with others. Whatever that story is, it’s the most important part of your brand.

Storytelling gives the consumer something to connect to. Studies show (and your own experience probably confirms) that people want to do business with someone they know and trust. When you introduce yourself and your product/service to consumers and then share your inspiration, you give them a reason to get to know you better. Consumers will remember you; they’ll connect with your product because you’ve presented it in a unique and personal way.

Your story may be your actual experience, or it may be a constructed story that creates a character and backstory. Let’s look at an example of each.

The Savannah Bee Company

Savannah Bee Company has grown from owner and founder Ted Dennard bottling honey in his kitchen to a company that sells honey and hive-inspired products nationwide. Honey is available almost everywhere, so what was it about Savannah Bee that captured consumers? Of course there is no one answer, but an important part of the company’s very savvy marketing beginnings was including stories about how Ted learned beekeeping and the inspiration he found in older beekeepers, bees, and the natural world. Every single product carried a story about the beekeeper and his bees, and it personalized the product for thousands of consumers.

One of the earliest boxes read:

The Savannah Bee Company took root when I was a child working with my dad on his coastal forest retreat. A battered pickup truck swarming with bees rattled down our little dirt road and into my life.Out stepped an elderly man, “Roy Hightower’s my name and I’ve been searching for a spot like this on which to make honey.” With a bee walking on his shoulder, the old man leaned toward me and winked.

These things actually happened, but the copy was carefully written. The dirt road, the battered pickup truck swarming with bees, the bee on his shoulder, the wink: all of these details draw the reader into the story (and the product) to the point where you can almost feel the humidity in the Southern air.

Brochure for Savannah Bee Company

Brochure for Savannah Bee Company

Oliver Bentleys

Eric Zimmerman came to Clark Creative with an idea for a company that evolved over several branding sessions into Oliver Bentleys Barking Bakery artisanal dog treats. A story was created about how King Charles spaniels came to hold such a position of prominence in the Royal Court and British society, due the heroic actions of a dog named Oliver Bentley. This story is tongue in cheek – it winks at the consumer as if to say: Let me spin a yarn for you – I know you’ll enjoy it as much as your dog will enjoy these treats.

…Previously lost in the backwaters and tidal creeks just outside the new world city of Savannah, Georgia a small and unassuming ship captain’s chest was found. In it, among the captain’s personal effects, was his ship’s log and personal diary. The log and diary were wrapped in a tattered piece of cloth of a unique and striking plaid pattern and curiously accompanied by a seaman’s daily ration or what was called hardtack, or a sea biscuit. The biscuit had a small paw print pressed into it. Between the pages of the captain’s log and diary was a small cameo carving of a dog bust and a smaller equally weathered swatch of the same plaid, on herringbone fabric, with which the items had been bundled.

Both the cameo and the plaid swatch marking the page began a series of entries chronicling how a small King Charles Spaniel named Oliver Bentley, referred to in the diary and log as Ollie B. and at times just Ollie, during an ill-fated voyage at sea saved the life of the then exiled young King of England, Charles II. The entries make clear that in so doing the young pup, Ollie B., in fact saved the monarchy and rightful heir to the throne…

 

 

Launch Packaging for Oliver Bentley's Barking Bakery

Launch Packaging for Oliver Bentley's Barking Bakery

The story shouldn’t stop at the copy on the website or packaging. It should guide design, color palette and even the way you deal with your customers. An old world nautical theme was developed for Oliver Bentleys, and a custom tartan pattern designed just for the product.

Identifying, developing, and integrating your story is the foundation of your branding. Your story may work best in the front seat like the two examples above, or it may be more of a backseat navigator – guiding your marketing decisions from outside the margins. Either way, it holds the map-or is the map-for you to find your customers, and for them to find you.

 

This post is third in a series of articles for Business in Savannah. This article appears in the May 11 Issue of BiS.

Marketing 2.0: Effective Use of Twitter for Business (2.0)

Marketing 2.0:

Effective use of twitter for your business 2.0

This article has information for readers who already have a working knowledge of Twitter and are looking for ways to use it as a more effective business tool. If you have heard about Twitter but haven’t gotten started, check out last week’s article in Business in Savannah Magazine (@bisSav) or online.

Demo

In Part One of this article (Twitter 1.0), we created a fictitious business so that we could give specific examples. We’ll continue to use that example in this article: a pet store in Savannah named Savannah Natural Pet. We decided that the business would focus on natural products, have an ecommerce website, and be a supporter of the Humane Society. We set up a demo Twitter account for @SavNaturalPet.

Research:

Now that you have an account and know how to move around in Twitter, spend time getting acquainted with it and doing some research. A good place to start is with the search function at www.search.twitter.com. Search your keywords, both with and without hashtag memes (Twitter users apply the #hashtag sign to tag their posts so that users not following them can find the post). In our example, you might search #pets and pets, #dogfood and #dog food etc. Hashtag searches will return bloggers, retailers, and users who are actively reaching out to Twitter as a whole, while the untagged searches will return those talking about their pets – both of which will tell you how other businesses and pet owners/potential customers are using Twitter. Unlike Google, the search returns are displaying in real time, not by ranking, so repeat your searches. Make notes about Twitterers that come up often in your searches.

Try searching without Hashtags

Try searching without Hashtags

Or try the advanced Search Option

Or try the advanced Search Option

For different results

For different results

Check out how other businesses in your industry are using Twitter. Notice if a business is engaging with customers and other users, or if it is just a series of posts with no Retweets or Replies. Profiles like the latter are Twitter at its least effective – a company that decided that they had to have a Twitter account, but didn’t want to put the time or energy into using or building it. It is often an auto feed from a blog or other social media account. These accounts are little more than placeholders.

By contrast, companies that have embraced Twitter and have a real person (or people) reading tweets, posting, and using hashtags have had great success with it. Here are a few examples, both large and small:

@FLWbooks flashlight worthy books – two people, a website, and 150,000 followers.

@HumphrySlocombe – a small ice cream shop in SF with unique flavors and lots of attitude.

@Zappos – the Zappos CEO

And our very own @VisitSavannah. (There are great Twitterers in our area. You can find many of them by watching the hashtag #Savannah.)

Customers who follow a brand on Twitter are often extremely engaged. @PhilPeterman, a Savannah analytics consultant who previously built and managed Paula Deen’s social media, noticed that although (at the time) @Paula_Deen had 250,000 Twitter fans and 1.2 million Facebook fans, the Twitter fans were five times more likely to act on a sales opportunity (like a new cookbook) announced over social media. Of course this depends entirely on how companies use their Twitter accounts to connect with their customers.

In a recent article by social media trailblazer David Meerman Scott (@dmscott), he spotlights how individual Nordstrom’s salespeople are making great use of Twitter to keep in touch with their customers.

Brand, Brand, Brand!

As we discussed in Twitter 1.0, you can use a default Twitter background, but it is ideal to have a custom background that features your logo and communicates your brand. You can also customize the Twitter badge that appears on your website/business cards/brochures etc.

You can change your background image by going to Profile-Design

You can change your background image by going to Profile->Design

By uploading a photo and choosing Tiled Background you can create a quick unique background.

By uploading a photo and choosing "Tiled Background" you can create a quick unique background.

A custom background will go the farthest to communicate your brand

A custom background will go the farthest to communicate your brand

You can also customize the twitter badge, or icon that you put on your website/blog – and/or add a widget that allows people to see your recent tweets. In this article by @Mashable he outlines some basic free options, or you could choose to have a badge and widget designed to integrate seamlessly with your brand.

Early tweets:

As your searches give you ideas, start posting tweets. Smartphones will allow you to post text and photos automatically to Twitter, and there are also many apps that will do the same thing from your computer. You could take a picture of a hamster running on the wheel and include it in a tweet:

Meet Winkle, the fittest #hamster in #savannah!

This alerts Savannahians who are interested in hamsters that your store has something that interests them. If you blog, you can tweet a link to your blog post:

This week on our #natural #pets blog, new eco-friendly #cat litter products http://bit.ly/f1Yunf

You can also use your activities outside of your business to build your Twitter following. To draw attention to your business and support the Humane Society, you could decide to post a photo every day about dogs for adoption, link to the Humane Society post, and remind folks that you have food, beds, leashes etc. Then create a meme for your project – something like #dogaday – and generate some buzz.

Cora http://bit.ly/enQolZ is up for adoption-wouldn’t she look great in a new pink #leash? #dogaday

Then rewrite your bio to draw attention to your project:

Our pet store features natural products for all pets. When we’re walking the dog here in Savannah, you can find us on the web and at #dogaday. We ship anywhere!

Once you have a good body of tweets up and are starting to feel comfortable with the information you share and how you share it, start following people. Go back to the list of the folks you saw posting frequently and follow them. Many businesses make the mistake of following lots of people right away without having much in their profile, which results in fewer follows back.

The more time you spend on Twitter, the more you will see how these hashtags are used. Many people participate in #followFriday, sometimes shortened to #FF, where users highlight people on Twitter that they follow and think others might benefit from as well. If someone you are getting great content from posts a #FF, check out the recommendations!

Engagement:

In addition to putting the Twitter “badge” on your website/blog/ads, ask your customers what they would like to see. Specials? Contests? Implement these ideas and grow your use. Read tweets and respond. If you do a search for #natural #petfood and see someone posting that they are unhappy what they are feeding their parrot, you can respond:

@birdland12 We have had great success with Xbrand #food for our customers’ #parrots. http://bit.ly/gAO7pY Would you like a #freesample?

The link would go to the page on your site where the food is featured.

If you are not interested in a national audience, be very focused in your research-find people in Savannah and surrounding areas who use Twitter, and engage them.

Organization:

Twitter allows you to create lists to organize people you follow. With @SavNaturalPet you might have lists like Savannah pet owners, Other Retailers, Friends, and Savannah Folks or you might get more specific with Dogs, Cats, Birds, etc. You can make lists public or private. You can also check and see what lists other people have created, and if you are interested in the subject, follow the entire list (if it is public). It also allows you to focus on what one segment of people you are interested in are discussing. There are many more ways to use lists-for instance, large companies create lists of all their employees/departments on Twitter. You can explore lists by following leaders like @mashable, reading the Twitter blog, Googling Twitter Lists, and seeing how others use their lists.

Create lists to organize your followers

Create lists to organize your followers

You can customize lists to meet your needs

You can customize lists to meet your needs

Upkeep:

Once you start following and getting followed back, actively using your account and engaging other Twitterers, you will start to see organic growth in your account. When folks follow you, glance through their bio and posts and see if you want to follow them back-Twitter is not immune to spam. It is important to post at least every day, and it is more in the spirit of Twitter to check in several times a day.

I don’t have time for all that!

Twitter and other social media are free only in that you don’t pay for the service. It does require a significant amount of time, especially as you are getting started. Once you are up and running, it can be done very efficiently. It can make a lot of sense to use a company offering social media services to help you get started by setting up your accounts and designing backgrounds – even doing research – but you’ll get the best results by eventually having someone in your company handle your account. As with most social media, the more you put in, the more you’ll get out.

Mary Siceloff was an early Twitter doubter, but has become a big advocate of its business value. She handles communications @clarkcreative in #Savannah. You can reach her on Twitter @mary_siceloff, or via email at mary@clarkcreativedesign.com

The Georgia Organics Conference – Go Grow!

Georgia Organics Conference Savannah

Georgia Organics Conference Savannah

The 14th annual Georgia Organics Conference met in Savannah for the first time last week (March 11 & 12). Over 1,000 people registered, many of them traveling in from around the state to take part. More than 100 vendors – including Clark Creative – exhibited at the expo. Organic enthusiasts of all stripes attended educational sessions, visited local farms, and learned of new products and services at the expo, saw the premiere of the GROW movie and attended the farmer’s feast – a meal to end all meals, with chefs from across the state (led by Chef Matt Roher of Cha Bella) cooking with meats, grains, produce and other products all produced by Georgia organic farmers. Monteluce vinyards provided organic Georgia wines. As if that wasn’t enough, we got to witness local trail-blazer Ralinda Walker win the 2011 Land Stewardship Award.

The Clark Creative Booth

The Clark Creative Booth

At the Clark Creative booth, we got to meet farmers, soon-to-be farmers, cattlemen and women, seed companies, poultry farmers, chefs, natural product makers and local visitors interested in and excited about local products, sustainable production, and above all – growth! The theme of the conference, GO GROW, fit right in with what we do at Clark Creative – we grow brands. We made wonderful contacts and look forward to working with them.

Now – go grow!

Yes we do!

Yes we do!

Oh, yes we do!

Oh, yes we do!

Branding for Business: Steps to Building an Effective Message

We’re presenting to a class at the University of Georgia’s Small Business Assistance Corporation (SBAC) in Savannah about branding and business identity. Check out our presentation!

Clark Creative, Coastal Marketing Group & Spyhop Productions Team Up To Take ADDY Award’s Best of Show

And the Winner Is…

o o o o o o o { drum roll } o o o o o o o

We’re pleased to share the news of our recent wins at the 2010 ADDY awards! A big thank you to our clients that allow us the opportunity to not only work on their projects, but to add creativity, thought and process behind them. While we only entered 5 this year, we’re happy with the results – four awards!

Toombs County Development Authority

Silver ADDY – website
Bronze ADDY – sales packaging collateral material

CREDITS

Clark Creative – Design
Tim Johnson – Photography
Karl Stauch / Coastal Marketing Group – Copy
eMarketSouth – Web Development
Rapid Press – Printing

Savannah Development and Renewal Authority

Gold ADDY – cross platform campaign
Best of Show ADDY


The Official Release for the Best of Show award for “My Savannah Is” campaign:
Savannah, Ga. – The Savannah Chapter of the American Advertising Federation (AAF) awarded its “Best of Show” highest honor to the team of Coastal Marketing Group, Clark Creative and Spyhop Productions last night at its 2010 ADDY awards dinner. The award recognized the exceptional work the team produced for the Savannah Development and Renewal Authority’s (SDRA) television and print ad campaign launched in August 2009. The ADDY Awards held every year in February recognizes the top creative work in advertising, design, packaging, web/interactive and related fields.

The campaign entitled “My Savannah Is…” was developed for the SDRA by the creative team of Karl Strauch at Coastal Marketing Group and Cari Clark from Clark Creative Design. The creative team selected Spyhop Productions’ veteran director Jim Carswell and producer Mari Carswell, to lead the broadcast production, working with cinematographer, Mehmet Caglayan. Motion-graphics were created by Andrew Davies with Paragon Design Group and still photography was produced by Kevin Banker of Banker Optical Media.

In all, the team of Coastal Marketing Group and Clark Creative were awarded four awards. Spyhop Productions also won a Silver award for Cinematography for the campaign.

“As you can see, it was truly a collaborative effort and a lot of fun” said Clark (Art Director), who along with Strauch (Writer) served as Co-Creative Directors for the entire SDRA campaign effort.

“It’s a good feeling” added Strauch, who also penned the new Downtown Savannah tag line It Never Gets Old. “This is a creative community and there was a ton of good work out there. We did not enter as much volume as we saw from others but we won the whole enchilada for a 5th award at the end of the night – and it was the best recognition of all.”

The award caps off a recent run of brand development & creative assignments that the team of Coastal Marketing Group and Clark Creative has collaborated on in recent months – and economic development appears to be a niche. Both Strauch and Clark have worked together on assignments for various municipal chambers, economic development bodies and tourism clients not just in Georgia but the southeast region including South Carolina and Florida.

However, on this night, it was all about Savannah and pure teamwork. The SDRA bought into the vision, the approach and contributed greatly to the creative team’s success and the creative team itself spent months in focus groups, research and planning even before concepts were generated. Early in the process, Strauch had also sought out Spyhop Productions, knowing its reputation for quality work. Ultimately, Spyhop was selected to execute the broadcast effort adding tremendously to the final product.

“Jim doesn’t just hang lights and roll the cameras out” said Strauch, “he and Mari spend a lot of time dissecting the concept and improving upon it. That’s what we were looking for in a collaboration”.

“I think one of the reason’s this campaign worked is because the team focused on connecting emotionally with the viewer” said Jim Carswell. “The day and age of “selling” is gone. Today’s marketing needs to resonate with and engage those we are trying to reach.”

As Gold and “Best of Show” award winner, now the team moves on to see how it fares regionally in AAF competition.

“Maybe we have a good shot at winning that too” mused Clark. “After all, the brand is Downtown Savannah and shows most beautiful place in the world. Who wouldn’t love that?”

The Process:

Check out behind the scenes shots of the photo and video shoots. This concept sketch (below), drawn by SCAD graduate Vincent Zawada, is one of many we presented in the process of pitching our ideas to SDRA. We envisioned showing a coffee house scene at Gallery Espresso. In the end, it made much more sense to show the exterior of the business, showcasing it’s beautiful location next to one of Savannah’s beautiful historic squares.


More about the ADDY’s…
“The ADDY’s is the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising.

All across the country, local entrants are vying for recognition as the very best in their markets. Local winners then compete against other winners within their regions in one of 15 District competitions. District winners are then forwarded to the National ADDY Awards competition. Entry in the Savannah Advertising Federation ADDY’s competition is the first step toward winning a National ADDY’s.

The competition begins with a call for entries in late December. Then selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluate all creative dimensions of every entry. In each category, a Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on their opinions of the quality of work in that category.” SOURCE

Speaking geek.



Geekend 2009

Nov 6-8

What’s Geekend? Straight from the geek squad, “An annual gathering of the geek tribe in Savannah, Georgia. Geekend is what you might call an interactive conference with some truly awesome parties. It’s the kind of event that you’ll be texting, tweeting and Facebooking from and all your friends back home will be super jealous.”

Cari Clark Phelps / Clark Creative teamed up with Janna DeVylder / SCAD, Andrew Davies / Paragon, Ariel Janzen / brightwhitespace to present the session entitled “How to be a Great (Interrogator) Designer.” We presented a 30 minute presentation about simple how-to’s for clients and designers alike. What questions to ask or prepare for, how to make a project stand out to generate results, consideration of the environment in which work will be placed, and subjects including context and competition were discussed.

Andrew Davies, Ariel Janzen, Cari Clark Phelps chat with inquisitive minds after our session

Andrew Davies, Ariel Janzen, Cari Clark Phelps chat with inquisitive minds after our session

And we made the front page of the (insert Exchange Section) Savannah Morning News!

With plans to attend another session if only 10 people showed up, we were pleasantly surprised to have a packed room with attendees overflowing the provided seating, making a comfortable spot on the floor and leaning up against the back and side walls. Thanks to all those who showed their support!

Time vs. Money – Which will Prevail?

This article appeared in my inbox this morning. Great timing! Working on a series of ads for a variety of clients this afternoon. What stands out most is the surveys and simple field tests.

“On a Saturday afternoon in San Francisco, Mogilner and her co-author’s six-year-old sons set out to sell lemonade along a path in a park. Every 10 minutes or so, Mogilner switched the sign that publicized the lemonade stand according to one of three messages: “Spend a little time, and enjoy C & D’s lemonade”; “Spend a little money, and enjoy C & D’s lemonade”; and “Enjoy C & D’s lemonade.” To further test the impact of the messages, customers were told they could choose to pay anywhere from $1 to $3 for the product. Forty out of 391 people who passed by the stand that day purchased lemonade, and customers were surveyed about how they were feeling while they sipped. When the results were tallied, Mogilner found that a greater proportion of passers-by bought lemonade when the sign mentioned time rather than money. What’s more, customers who viewed the time message paid more for their cup of lemonade, and enjoyed the product more.” Published: September 16, 2009 in Knowledge@Wharton

Read more…

Ah, the taste of lemonade! Isn’t it worth the time?