Today we bring you another one of our promotional holiday graphics. It’s officially Dance like a Chicken Day! C’mon everyone is doing it!
Here is another one of our promotional holiday graphics. This weekend, don’t forget to celebrate “Clam on the Half Shell Day”.
Fun Marketing with a Purpose
For the past couple of years, Clark Creative has been sending out unique holiday greetings to contacts, clients, friends and vendors. The calendars, sent bi-monthly, provide our team an opportunity to have fun, flex our creative muscles, work on our vector illustration skills, and showcase our design work. We’ve learned over the past 9 years in business that the majority of our business comes from referrals. To keep top of mind with our contacts, we send out calendars every 60 days or so. On one side we showcase two month’s calendars and the other two sides are heavy with color and graphics. One side of the freestanding card is a fun illustration – usually with some sort of pun (Cari loves a good pun!) – pairing two holidays. The other is an abbreviated showcase of design work. We find our clients know our work but don’t realize the full scope of our offerings – or maybe they really had no idea we were the creative brains behind a campaign, packaging design project or launch of a new brand in town. This is a fun way to promote ourselves, our clients and skills of the design team at Clark Creative Communications.
Follow us on Facebook to see what holidays we’ll be celebrating in 2013.
The International Sign for Clever
Travel is one of my top passions. It inspires, motivates and provides me with great inspiration for current and future projects we’re working on at the studio. While traveling in The Netherlands and Belgium this fall, I spotted a lot of unique graphic signage. Below are some images I snapped with my iPhone through my favorite app – Instagram. With Instagram, mobile phone users can take and share photographs instantly – and share their stories visually with customers, friends and family.
This sign was next to a residence inside of a convent.
Markets were everywhere – vegetables, meats, flowers, antiques, art and books. The fresh food markets were the most amazing (I’m such a foodie!) – and their signs were small explorations of typographic fun to discover.
Some sort of public awareness campaign…
I love seahorses and diecut signs.
A sign made out of bicycle wheels and old bike parts. Clever!
A directory? On the side of a building.
The Mannekin Pis is a not so interesting but very popular (in my opinion) attraction in Brussels, Belgium. However, what was fascinating to me were all the costumes, figures and interpretations of the famous statue throughout the city. From chocolate bars, tacky Christmas ornaments, to cartoons painted on the sides of buildings, the little boy relieving himself can be seen at every turn!
- by cari clark phelps
The 4th Annual Midnight Garden Ride presented by New Belgium Brewing was a unique Labor Day Weekend event this past September hosted in Savannah, Georgia.
The perfect Labor Day Weekend accompaniment to Savannah Craft Brew Fest and the Savannah Century, nearly 600 turned the streets into a wave of blinking lights, music, and pedal powered fun on the warm Savannah night. The 10-mile ride through historic downtown benefits Savannah Bicycle Campaign’s efforts to build a better Savannah through bicycling.
Clark Creative Communications gladly accepted this opportunity to brand the event with a new logo, event signage, advertising, posters, tshirts and other marketing collateral. The design incorporates a playful theme of a yellow caution street sign with cyclists wearing safety goggles.
A live concert – the Good and Evil Party, co-produced by the Savannah Stopover, started after the ride in Telfair Square. Ponderosa out of Atlanta — recently featured in Paste Magazine and NPR’s All Songs Considered — headlined the concert and This Mountain of Johnson City, TN kicked the night off.
Innovative Website Launched for PIER
In response to increasing global demand for readily available Web and mobile content, Clark Creative Communications has launched a complete website redesign for PIER Commercial Real Estate. The new site incorporates numerous features to streamline user experience and redefine commercial real estate on the Web.
“PIER stands for Professionalism, Integrity, Excellence, Relationships,” explains PIER owner Ryan T. Schneider. “That’s what we have to offer and we thought it was time to put it top of mind – along with what we do: retail, commercial, industrial, and office.”
Among the unique features of the Clark Creative-designed PIER site are the dynamic image of Broughton Street that changes from light to dark according to time of day, a mobile version of the site that is device-specific, the highly readable single-page format, and a LoopNet property listings portal integrated directly into the site design. These innovations and more bring Clark Creative Web design to the forefront of the modern digital landscape, where clear information, ease of navigation, and aesthetically pleasing design reign supreme.
Clark Creative Communications rebranded PIER commercial with a new brand identity system, signage, stationery and other marketing collateral earlier in the year. See the entire portfolio of work for PIER on their website. View the live website here.
ABOUT CLARK CREATIVE:
Clark Creative is an award-winning design and communications firm based in Savannah that works with businesses nationwide to establish their brand identity and position themselves strategically in the marketplace. Ten years of excellence under founder and creative director Cari Clark Phelps has established Clark Creative as one of the top design firms in the Southeast. Clark Creative is located at 517 E. Gordon St. For more information, call 912.233.1160.
Envisioning Salacia – the Goddess of Salt Water
Clark Creative’s Cari Phelps had a dream. But this was a dream like no other. It has actually morphed into a real business! You’ve got to be kidding me, you say. No, we’re serious! It went a little something like this…
“In my dream, a client was talking to me about how she couldn’t launch her bath salt product line because the packaging was too expensive. I recommended she ‘go into the backyard’ and dig. You know, because there are medicinal bottles everywhere. We’re in historic Savannah after all! She could clean those out, package her salts in a free container – and provide a unique bit of history for the customer to take home.”
Of course we all know dreams aren’t made of many realistic details. What Cari did find – along with the help of her husband Patrick – is that Savannah’s Tybee Beach was named after the Euchee Indian word for “salt” and the idea just blossomed from there. Instead of using reclaimed medicinal bottles, the company uses 100% post-consumer recycled materials, glass or reclaimed wine bottles from local restaurants in the area. They developed the concept and brand for a natural bath and body care lined called Salacia.
Salacia, the Goddess of Saltwater, has been brought to life through a series of conceptual sketches after thorough research about the mythological creature. Through their readings, the Phelps’ discovered Salacia was a female nymph, defined as one of a numerous class of lesser deities of mythology – conceived as beautiful maidens inhabiting the sea. Salacia was decorated with the attributes of a queen, her waving hair covered with a net and her hand often seen in a raised position, complete with pincers of a lobster. She was sometimes described to have crab-claw “horns” attached to her temples. In the stories she was said to have carried a fish and was known to travel in a pearl shell chariot pulled by fish-tailed horses (seahorses).
Several designs (as shown here) were considered amongst the final contenders for their elements or style.
The final selection was illustrated by Bardo; the original solution he proposed is below. After reviewing his concept, Cari decided to have Bardo add a seahorse to either side of the figure and requested her hands to be extend and release handfuls of salt. Bardo kept the lobster tail style braid and a shell earring in one ear… beautiful touches we might add! The illustration below has been used in a small detail on the packaging. We’ll point it out in a future post about the packaging.
The type creation was inspired by copy found on an old map of Tybee Bay and the Savannah River, spotted at an antique shop off of Wright Square. The type was originally sketched out and drawn over, but was too polished looking. After several reiterations, the final type, set on a slight curve was approved.
The product line is currently available at 24e at 24 E Broughton Street in historic Savannah, Georgia and may be purchased online through their website (also designed by Clark Creative). Stay up to date with news and events through the Facebook page too!
Have a card?
Despite living in a technology oriented society where information is delivered through texts, tweets and emails, people still use business cards. A professional card creates a lasting impression of who you are and what you do.
Clark Creative Communications has been undergoing a refresh with our brand. With the redesign of our website, newsletter, and logo, we knew it was important to keep our company’s image consistent. Read more >>