Clark Creative Team

TEDxCC 2014 Takeaways

We had a BLAST at TEDxCC 2014. We always do — it’s become sort of a yearly tradition for our team — but we were so inspired by some of the talks that we wanted to share our thoughts and takeaways (along with a few others). For a full list of the speakers, please visit the TEDxCC website.

Thanks for the team photo, Art Rise Savannah!

Allison

Congratulations, Allison, on one year at Clark Creative!

We sat down with Allison, a member of our graphic design team, to discuss her first year at Clark Creative Communications — check out what she had to say!

Tell us about your favorite project:
One of my favorite projects so far has been working on packaging and branding for Salacia Salts, an all natural body care line that’s inspired by the South and Sea. This is an ongoing project for us and there is always something new and exciting to work on. I love packaging design and this client gives me a chance to experiment and try new things.

Another client that is near and dear to my heart is the Mars Theatre in historic downtown Springfield, Georgia. Springfield is my hometown, so when the City contacted us to help them tackle this daunting project, I was thrilled! The theatre originally opened in 1945, bringing culture and excitement to the downtown area. However, the development of television ultimately lead to its closure in 1957. The theatre remained abandoned, then reopened as an office space until the Springfield Revitalization Corporation partnered with the City of Springfield to begin renovations in 2007. We were hired to brand the new Mars Theatre, as well as handle all of their marketing, advertising and website. It has been so much fun for me to be able to work on this project and see all of our hard work unfolding in my own little town. The Mars reopened in April with a bang, and I cannot wait to see how downtown Springfield develops as a result.

What do you like about being a designer?
Everything! I wake up every day excited to go to work because I truly love what I do. We have the best clients, and I get to be creative and artistic every day. Plus, we laugh so much in the office that it rarely feels like “work”.

Is being a designer different than what you thought it would be?
I had no idea how much time I would be spending communicating with clients and vendors (and the IT guy!) About half of my day is spent on the phone, emailing clients, or in meetings – which is sometimes a welcomed break for my creative brain!

What are your goals for the next year?
To learn – anything and everything! I started at Clark Creative just a few days fresh out of school, and it’s amazing the things that they never taught us. I’ve learned so much in the past year about design, printing, and how to effectively communicate with clients and collaborate with other creatives.

Part of learning is trying different design styles and techniques. Lately I’ve been experimenting with hand-lettering and illustration, and I would really like to hone those skills.


Congratulations on one year at Clark Creative, Allison — we’re looking forward to the years to come!

Google Nose

Our Favorite April Fools’ Day Pranks

Looking for a great April Fools’ Day prank to pull on your office? We’ve compiled a few of our favorites that should get you inspired for tomorrow…

Google Nose

Google Nose

This well designed prank by Google almost had us believe that it was the new scentsation last year, but we’ll hold off on waking up with the fresh scent of wet dog in the air.

USEFUL FOR: People who always know the latest in technology — come up with “the latest” and see who believes you.

The Swiss Spaghetti Harvest

An oldie but a goodie, the Swiss Spaghetti Harvest was a prank pulled by Charles de Jaeger and the BBC that convinced British viewers that spaghetti grew on trees. The thought that went into this is extensive — not only did they have to have access to the right voice for the project (the authoritative Richard Dimbleby) but they had to figure out how to hang the spaghetti! You can read the full history on the Museum of Hoxes website.

USEFUL FOR: The practical joker. Although let’s take it back a few steps — you probably don’t have the time or money to convince the nation of a bumper crop of spaghetti or pickles. Try wrapping your coworkers desk in decorative paper, convincing them you’re a vampire or stop by the thrift store for some quick impersonation materials.

Annncng Twttr

Twttr

Twitter (sorry, Twttr) fooled a lot of people by suggesting they were going to start charging for their premium “Twitter” service. For people who were expecting an eventual charge for the social media network, this didn’t come as too much of a shock, but the English lit student in all of us cringed. No worries, Twitter is still free — AND includes all letters of the alphabet.

USEFUL FOR: Messing with the grant writer or grammar fiend in the office — try typing all your notes to them tomorrow in  chat speak.

Finding Treasure with Google Maps

Captain Kidd's Treasure Map

Another good one by Google, this treasure map supposedly led you to Captain Kidd’s lost treasure — but the clues really spelled out April Fools!

USEFUL FOR: Hiding all the office supplies and leading everyone on a merry chase through the building. Make sure they all stock up on coffee first, though.

The Taco Liberty Bell

1996_tacobell

They’re just taking care of the national debt… right? In 1996 Taco Bell announced that they were going to purchase the Liberty Bell and have it split its time between Philadelphia and Taco Bell HQ in Irvine. We love the simplicity of this ad — and it’s response. Thousands of concerned citizens called in, and hundreds of print and broadcast outlets covered the story. While you probably don’t have time to take out a national ad, make sure you let the other party know about your prank. The National Park Service and the City of Philadelphia had no idea until they were bombarded with calls!

USEFUL FOR: Designers. “Submit” an ad to your company newsletter or go around and create fake memorial staircases, windows and rooms.

Glass Bottomed Plane

original

The glass bottomed plane from Virgin Atlantic was kind of terrifying — and prompted questions about the logistics of its safety. Although viewing the land below you would be pretty cool…

USEFUL FOR: The person who is always trying something new. Try to convince someone you had a vastly different commute into work — a helicopter, by boat, rode a horse — and see how far you can take it!

What is your favorite April Fools’ Day Prank?

BONUS:

Everyone has gotta love Kid President.

Moment of Frustration Day

Moment of Frustration Day (Oct12)

Today we bring you another one of our promotional holiday graphics. Today is Moment of Frustration Day. You are allowed one a year, use it well!

Miniature Golf Day

Miniature Golf Day (Sep 21)

Today we bring you another one of our promotional holiday graphics. Go out and celebrate Miniature Golf Day!

Tell a Joke Day

Tell a Joke Day (Aug16)

Today we bring you another one of our promotional holiday graphics. Have fun and enjoy National Tell a Joke Day!

Hot Dog Day

Hot Dog Day (July 23)

Today we bring you another one of our promotional holiday graphics. Enjoy a great Hot Dog Day!

Yo-Yo Day

Yo-Yo Day (June 6)

Today we bring you another one of our promotional holiday graphics. Have a great Yo-Yo Day!

Dance like a Chicken Day

Dance like a Chicken Day (May14)

Today we bring you another one of our promotional holiday graphics. It’s officially Dance like a Chicken Day! C’mon everyone is doing it!

Scrabble Day

Scrabble Day (April 14)

Today we bring you another one of our promotional holiday graphics. Enjoy Scrabble Day!

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