Augusta’s Laney Walker/Bethlehem Revitalization Initiative has received a 2013 National Planning Excellence Award from the American Planning Association and the Department of Housing and Urban Development.
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Directional Advertising
Clark Creative Creates Directional Informational Signage for Award Winning Development in Augusta
Apps to Beat the Heat
That iPhone is good for more than just effective mobile marketing! Check out these vital apps for summer.
UV Safe Timer- Based on your personal profile and location-based UV index, this app will remind you when to reapply your sunscreen and avoid a nasty burn.
Dog Park Finder Plus- An essential for any dog owner, find dog parks, beaches, and pet-friendly restaurants all summer long.
Swim Guide- Find beaches near you and check out water conditions and open swimming hours before you go!
Oh, Ranger! ParkFinder- Find the best parks and nature preserves near you…wherever you may be!
EveryTrail Pro- Go off the beaten path this summer with an app for finding trails, tracking your route and sharing your adventures!
Driving Summer Business with Mobile Marketing
If there’s one thing you always have on you—especially during the long days of summer—it’s probably your cell phone. Mobile marketing – that is marketing on your mobile phone (also called SMS, Short Message Service) – can be an extremely powerful tool for reaching clients and customers in this digital era. Through text messages and QR codes, apps and alerts, marketers can drive positive brand recognition and develop vital customer loyalty. But like all effective campaigns, mobile marketing must take into account the season in order to best reach consumers.
With immediate access comes immediate gratification—when done right. Effective summer mobile marketing can be simple (telling your customers about the ice cream sale in August, not December) or complex (including relevant information on Summer weather and UV indexes on your website that just happens to be perfectly optimized for viewing on the iPhone).
Clark Creative has diverse experience with mobile marketing, including a text message and QR code program for Savannah Mall. Campaigns like these are a fantastic way to reach clients instantly, driving summer business when you need it most.
Color My World
Another new and inspiring website for getting the latest update on color trending is Pimkie Color Forecast; it shows you in real time what people are wearing in Europe’s fashion capitals. Read more >>
Instagram!
Sign, Sign, Everywhere A Sign
Last month I visited New Orlean’s for Jazz Fest 2012. Not only did the music inspire me, so did the graphic signage found all over the city. It provided me with an opportunity to test drive my recent Instagram app. With Instagram, iPhone and Android mobile phone users can take and share photographs instantly. It’s a snap! Here are some of my favorite pics from The Big Easy.
Get on Board
The debut of Pinterest has created a new social media catch-phrase – pinning. Pinning is replacing friending as one the fastest growing social sharing addictions. Launched in March 2010, the website is a virtual inspiration board where users can categorize, organize, pin and share images worldwide. It’s a creative new business approach to spread brand awareness. We’ve gotten on board and hope you’ll give us a pin.
Cari Clark Phelps Named as a 2012 Generation NEXT Rising Star of Business
Cari Clark Phelps, owner and Creative Director at Clark Creative Communications, was named a 2012 Generation NEXT: Rising Star of Business by Business in Savannah and Savannah Magazine. The publications selected twenty-one under-40 business leaders based on a combination of their business success and philanthropic work. The Generation NEXT winners will be presented their awards on March 21, 2012.
Ms. Phelps founded Clark Creative Communications in 2004 to provide design and communication services to the Savannah community. She has steadily grown the business in billings, service offerings, and geographic reach, culminating in 100% growth in 2011. The company’s design work has won more than 30 ADDY Awards and been featured in national and international publications.
Decoding QR Codes
What are those boxes with dots, squares, and triangles that are showing up everywhere? It seems as if suddenly they are on packaging, posters, billboards, websites, business cards and ads. Welcome to the QR code marketing tool.
QR code stands for Quick Response code. In essence, it is a bar code-a visual representation of something that would otherwise be written as text. Read more >>
