The 4th Annual Midnight Garden Ride presented by New Belgium Brewing was a unique Labor Day Weekend event this past September hosted in Savannah, Georgia.
The perfect Labor Day Weekend accompaniment to Savannah Craft Brew Fest and the Savannah Century, nearly 600 turned the streets into a wave of blinking lights, music, and pedal powered fun on the warm Savannah night. The 10-mile ride through historic downtown benefits Savannah Bicycle Campaign’s efforts to build a better Savannah through bicycling.
Clark Creative Communications gladly accepted this opportunity to brand the event with a new logo, event signage, advertising, posters, tshirts and other marketing collateral. The design incorporates a playful theme of a yellow caution street sign with cyclists wearing safety goggles.
A live concert – the Good and Evil Party, co-produced by the Savannah Stopover, started after the ride in Telfair Square. Ponderosa out of Atlanta — recently featured in Paste Magazine and NPR’s All Songs Considered — headlined the concert and This Mountain of Johnson City, TN kicked the night off.



