Clark Creative Team

TEDxCC 2014 Takeaways

We had a BLAST at TEDxCC 2014. We always do — it’s become sort of a yearly tradition for our team — but we were so inspired by some of the talks that we wanted to share our thoughts and takeaways (along with a few others). For a full list of the speakers, please visit the TEDxCC website.

Thanks for the team photo, Art Rise Savannah!

Clark Creative Offices

Part-time Graphic Design Intern

Clark Creative is an award-winning design and communications studio based in Savannah that works with businesses nationwide to establish their brand identity and position them strategically within the marketplace. With more than ten years of experience and excellence, Clark Creative is one of the top design firms in the Southeast.

Position Description:

Clark Creative is looking for a graphic design intern / creative rockstar to assist with various projects. The ideal candidate will have an eye for design, a passion for branding, website or packaging design, a firm understanding of Adobe Creative Suite, and the willingness to take on different agency roles.

The intern will be responsible for providing full-studio support, which may entail assisting with online and social media marketing, project management, brainstorming creative concepts, print design and production, branding, and web design and development.

This is an unpaid internship, and the ideal candidate must be able to commit 8-15 hours a week for a total of 150 hours.

Position Responsibilities that will Strengthen your Skill Set:

  • Create print graphics for a variety of applications, such as folders, banners, ads, and packaging
  • Assist in creating and executing social media calendars for a variety of clients
  • Assist in the ideation and creation process, including team meetings and brainstorming sessions
  • Assist in design for the web—including ads and websites—and work with the Graphic Designer in overseeing production and development
  • Provide website management assistance for a variety of clients
  • Provide general office support (we have a Keurig so you won’t be responsible for making coffee. We promise you’ll get real value from this experience!)

Requirements:

  • First and foremost: a positive attitude and a desire to have fun!
  • Must be proficient with the Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Excellent time management, communication, and organization skills
  • Must be willing and able to work within a deadline
  • Must be able to work independently, but with a strong focus on team success

Bonus Skills:

  • Knowledge of WordPress
  • Organized Research Skills
  • Print Production Experience
  • Experience with Social Media Management

To Apply:

Send your resume along with a link to your portfolio to Brittany@clarkcreativedesign.com. Please do not include attachments exceeding 5mb.

Allison

Congratulations, Allison, on one year at Clark Creative!

We sat down with Allison, a member of our graphic design team, to discuss her first year at Clark Creative Communications — check out what she had to say!

Tell us about your favorite project:
One of my favorite projects so far has been working on packaging and branding for Salacia Salts, an all natural body care line that’s inspired by the South and Sea. This is an ongoing project for us and there is always something new and exciting to work on. I love packaging design and this client gives me a chance to experiment and try new things.

Another client that is near and dear to my heart is the Mars Theatre in historic downtown Springfield, Georgia. Springfield is my hometown, so when the City contacted us to help them tackle this daunting project, I was thrilled! The theatre originally opened in 1945, bringing culture and excitement to the downtown area. However, the development of television ultimately lead to its closure in 1957. The theatre remained abandoned, then reopened as an office space until the Springfield Revitalization Corporation partnered with the City of Springfield to begin renovations in 2007. We were hired to brand the new Mars Theatre, as well as handle all of their marketing, advertising and website. It has been so much fun for me to be able to work on this project and see all of our hard work unfolding in my own little town. The Mars reopened in April with a bang, and I cannot wait to see how downtown Springfield develops as a result.

What do you like about being a designer?
Everything! I wake up every day excited to go to work because I truly love what I do. We have the best clients, and I get to be creative and artistic every day. Plus, we laugh so much in the office that it rarely feels like “work”.

Is being a designer different than what you thought it would be?
I had no idea how much time I would be spending communicating with clients and vendors (and the IT guy!) About half of my day is spent on the phone, emailing clients, or in meetings – which is sometimes a welcomed break for my creative brain!

What are your goals for the next year?
To learn – anything and everything! I started at Clark Creative just a few days fresh out of school, and it’s amazing the things that they never taught us. I’ve learned so much in the past year about design, printing, and how to effectively communicate with clients and collaborate with other creatives.

Part of learning is trying different design styles and techniques. Lately I’ve been experimenting with hand-lettering and illustration, and I would really like to hone those skills.


Congratulations on one year at Clark Creative, Allison — we’re looking forward to the years to come!

Cari and Patrick pose with the Hansen pumpkin

Happy Halloween!

Happy Halloween from Clark Creative! We had fun this week carving pumpkins with our clients. What’s your favorite Halloween tradition? Tell us on Twitter or on Facebook!

Best of Savannah

Best of Savannah Party

We had a blast at the Best of Savannah Party last month! Thank you to all who make us the Best Design Firm in Savannah, and thanks for all the kind words about the cover design for the September/October issue of Savannah Magazine. Not to brag, but we think Cari definitely knocked it out of the park. (Thanks Caila!)

We loved the 1920’s and Art Deco-inspired party theme created by Joel and Erika Snayd — and this wasn’t our first rodeo with the dynamic duo of Rethink Design Studio. We previously worked with them the branding for the modern apothecary  See Jane (we designed the logo and collateral materials), located in Downtown Savannah, and to develop the brand platform and name for high end luxury cat product designer Catouri Cats.

Photo via Savannah Magazine & Katie McGee

Check out the photos on Savannah Magazine’s website!

 

Upstairs Office Location

Top 10 Reasons to Rent Office Space at Clark Creative!

We’ll be updating this list over the next 10 days with the Top 10 Reasons to rent office space in our building… so stay tuned!

1.While we can’t accept unicorn tears or high fives* in exchange for your rent, it’s only $400/month. AND includes utilities, like the internetz**. *We’ll accept these in addition to rent money. **So many cat videos.

2. We have an office dog***! So you can say hi to Hercules. ***Sometimes. When he’s being nice. And we’ve bribed him with treats.

3. You don’t have to pay to park on our street! So you can use your quarters for playing arcade games at the movie theater.

4. Who doesn’t love coffee? We have a Keurig that you can use, but you can also walk to most of the coffee shops in town. #WINNING

5. We’re usually really quiet in the office… unless Caila tells a really bad joke. So come share our building! Share the news, and contact Cari@clarkcreativedesign.com if you’re interested.

6. Your office has enough space for afternoon yoga. Or you can work outside (or take a quick nap in the sun) on our back deck. TRIPLE #WIN.

7. If you rent the upstairs office space, we’ll treat you right. We’ll put fresh cut flowers on your desk! (IF any grow in the garden we hope to plant soon in our courtyard)

8. There’s a fridge! And a freezer. We even have fun shaped ice cubes!

9. More than just a room. Rent includes access to a spacious conference room on the first floor – and free promotion of your business. If you’d like, we’ll clear off some space on the shelves for you and encourage you to put up some of your business cards. Let’s promote each other’s business!

10. Your office mates! Though you’ll have your own private space, you won’t be alone.
You’ll be sharing the building with 3 lovely ladies (we know you want to see our faces!http://clarkcreativedesign.com/staff/) – and a guy named Dave.

Rental Details

517 E. Gordon Street

Monthly rent of $400 includes use of our newly renovated conference room, 3 desks, 3 task chairs and includes utilities (like internet!)

Free street parking (no meters)

Contact Cari@clarkcreativedesign.com for more information and to see the space!

Midnight Garden Ride Logo

The Midnight Garden Ride

The 4th Annual Midnight Garden Ride presented by New Belgium Brewing was a unique Labor Day Weekend event this past September hosted in Savannah, Georgia.

The perfect Labor Day Weekend accompaniment to Savannah Craft Brew Fest and the Savannah Century, nearly 600 turned the streets into a wave of blinking lights, music, and pedal powered fun on the warm Savannah night. The 10-mile ride through historic downtown benefits Savannah Bicycle Campaign’s efforts to build a better Savannah through bicycling.

Clark Creative Communications gladly accepted this opportunity to brand the event with a new logo, event signage, advertising, posters, tshirts and other marketing collateral. The design incorporates a playful theme of a yellow caution street sign with cyclists wearing safety goggles.

A live concert – the Good and Evil Party, co-produced by the Savannah Stopover, started after the ride in Telfair Square. Ponderosa out of Atlanta — recently featured in Paste Magazine and NPR’s All Songs Considered — headlined the concert and This Mountain of Johnson City, TN kicked the night off.

Website Design (hancockaskew.com)

enhanced website for Hancock Askew & Co

Clark Creative Communications Designs Website for Regional CPA Firm Hancock Askew & Co.

Tailored directly to the unique needs of Hancock Askew & Co., Clark Creative Communications has developed a robust website for the thriving CPA firm. The site seamlessly incorporates a fresh format and design with search engine optimization, social media integration, and a YouTube channel specifically designed to coordinate with the company’s branding.

“Hancock Askew is a CPA firm with over 100 years of experience, and has recently merged with another company with a location in Atlanta,” explains Cari Clark Phelps, founder and creative director of Clark Creative Communications. “They now have a full service office in both locations under the same brand, more staff and greater regional reach, so it was the perfect time to update their digital media presence to reflect that image. We’re opening the conversation about this innovative firm to a wider audience and the website was a perfect place to start.”

Among the features of the Clark Creative-designed website are a custom YouTube channel that complements the website offerings, a responsive version of the full website for mobile devices, a blog, an events calendar, a streamlined process for applicants to apply for positions, and an opportunity to showcase the firm’s prestigious awards, among them the 2012 Alfred P. Sloan Award. In addition, the site’s pages can be customized to include video and testimonials as desired. These implementations to the site design bring Clark Creative Communications to the forefront of the modern digital landscape, where clear information, ease of navigation, and aesthetically pleasing design reign supreme.

ABOUT CLARK CREATIVE:
Clark Creative is an award-winning design and communications firm based in Savannah that works with businesses nationwide to establish their brand identity and position themselves strategically in the marketplace. Ten years of excellence under founder and creative director Cari Clark Phelps has established Clark Creative as one of the top design firms in the Southeast. Clark Creative is located at 517 E. Gordon St. For more information, visit clarkcreativedesign.com or call 912.233.1160.

Pier-Website Home page

Innovative Website Launched for PIER

Clark Creative Unveils Website for Leader in Commercial Real Estate in Savannah

In response to increasing global demand for readily available Web and mobile content, Clark Creative Communications has launched a complete website redesign for PIER Commercial Real Estate. The new site incorporates numerous features to streamline user experience and redefine commercial real estate on the Web.

“PIER stands for Professionalism, Integrity, Excellence, Relationships,” explains PIER owner Ryan T. Schneider. “That’s what we have to offer and we thought it was time to put it top of mind – along with what we do: retail, commercial, industrial, and office.”

Among the unique features of the Clark Creative-designed PIER site are the dynamic image of Broughton Street that changes from light to dark according to time of day, a mobile version of the site that is device-specific, the highly readable single-page format, and a LoopNet property listings portal integrated directly into the site design. These innovations and more bring Clark Creative Web design to the forefront of the modern digital landscape, where clear information, ease of navigation, and aesthetically pleasing design reign supreme.

Clark Creative Communications rebranded PIER commercial with a new brand identity system, signage, stationery and other marketing collateral earlier in the year. See the entire portfolio of work for PIER on their website. View the live website here.

ABOUT CLARK CREATIVE:
Clark Creative is an award-winning design and communications firm based in Savannah that works with businesses nationwide to establish their brand identity and position themselves strategically in the marketplace. Ten years of excellence under founder and creative director Cari Clark Phelps has established Clark Creative as one of the top design firms in the Southeast. Clark Creative is located at 517 E. Gordon St. For more information, call 912.233.1160.

Business Card

Have a card?

Do You Have A Card?

 

Despite living in a technology oriented society where information is delivered through texts, tweets and emails, people still use business cards. A professional card creates a lasting impression of who you are and what you do.

Clark Creative Communications has been undergoing a refresh with our brand. With the redesign of our website, newsletter, and logo, we knew it was important to keep our company’s image consistent. Read more >>

fi_goose

Sign, Sign, Everywhere a Sign

 

Our client Goose Feathers Café is celebrating 26 years as Savannah’s Quintessential Café in a really big way. A billboard on Drayton and Maupas was created by our design team. While we hope the Goose Feathers ad will capture your attention the next time you drive up Drayton, please drive safely. We don’t want to hear about any feathers flying.

fi_colorworld

Color My World

 

Another new and inspiring website for getting the latest update on color trending is Pimkie Color Forecast; it shows you in real time what people are wearing in Europe’s fashion capitals.  Read more >>

creative demo reel

Demo Reel

Clark Creative in motion

During the design process for our website, we realized we had so many projects to show. Sometimes a picture is really only worth a 1000 words.  Seeing a designer’s work digitally doesn’t always paint the whole picture. Texture, scale, color and relationship all play a part of the total dynamic of a design. Each component sets the tone of a brand.

We have a lot more to say, so we packaged it up in this nifty demo reel, showing our talents in motion. This piece shows design, animation, editing and story boarding skills. We hope you like it and that it leaves you bobbing your head to the beats and well, speechless. Or a simple jaw drop and the word “WOW!” would be a huge compliment too. We’ll take that!

PayToSayFacebook

Pay to Say… Now or Later

Facebook Allows for Scheduling Posts

It has arrived. Facebook now allows Page Admins for business pages to schedule posts in advance. Admins may also have varying roles too, allowing more control over the users. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions.

Source: Facebook.com

How do I schedule a Facebook post to appear later? Here’s the answer… Read more >>

Packaging designed for Edibelles by Clark Creative

Happy Anniversary, Sweet Belle!

Edibelles Celebrates One Year

 

Clark Creative client Edibelles launched their line of Southern gourmet cookies and snack foods just over one year ago to great acclaim. After just one year, their line is expanding (more to come on that soon!). Currently, the line includes Charming Cheddar Biscuits, Perfectly Peach Cookies, Southern Praline Snackin’ Mix, Choice Chocolate Cookies, Beloved Butter Pecan Cookies and Sophisticated Shortbread Cookies. Founder Madeline Warren appeared on WTOC live with her cookies for the hosts to taste. What a sweet start to their day! Read more >>

Cari Clark Phelps

Cari Clark Phelps Named as a 2012 Generation NEXT Rising Star of Business

 

Cari Clark Phelps, owner and Creative Director at Clark Creative Communications, was named a 2012 Generation NEXT: Rising Star of Business by Business in Savannah and Savannah Magazine. The publications selected twenty-one under-40 business leaders based on a combination of their business success and philanthropic work. The Generation NEXT winners will be presented their awards on March 21, 2012.

Ms. Phelps founded Clark Creative Communications in 2004 to provide design and communication services to the Savannah community. She has steadily grown the business in billings, service offerings, and geographic reach, culminating in 100% growth in 2011. The company’s design work has won more than 30 ADDY Awards and been featured in national and international publications.

Read more >>

New Websites Illustrate Diverse Strengths of Web Marketing

Clark Creative Design of Savannah handled design and development of two recently launched websites, Jesse Blanco’s Eat it and Like It as well as the site serving the Statesboro-Bulloch Chamber of Commerce and the Development Authority of Bulloch County.

“These sites are at opposite ends of the spectrum in terms of visitor demographic, but they both make use of up-to-the-minute design and technology to reach those groups,” said Clark Creative founder and creative director Cari Clark Phelps. “Eat It and Like It is an ambitious use of dynamic web technology to highlight the ever-changing food experience in Savannah. The design we used for Jesse is extremely flexible and can be updated easily and often, so the content is always fresh and topical. The Statesboro site is a very smart move on the parts of the Statesboro-Bulloch Chamber and the Development Authority of Bulloch County-by combining their efforts into one site, both entities have a more robust and effective web presence.”

Statesboro-Bulloch Chamber and Bulloch Development Authority website

Statesboro-Bulloch Chamber and Bulloch Development Authority website

Phyllis H. Thompson, president of the Statesboro-Bulloch Chamber of Commerce, agrees. “Our goal is to raise awareness of the opportunities and benefits of living, working, and establishing a business presence in our community.” Benjy Thompson, CEO of the Development Authority of Bulloch County and Chamber adds that “this effort represents efficiency of resources. These two organizations are good partners, so it made sense for us to join forces for a strong and versatile combination site. We are very pleased with it.”

The home page of the Statesboro site highlights both organizations, as well as topical content such as the Community Calendar, images of recent events and contact information. Development Authority highlights include pages citing demographics and available properties – both of interest to business looking for new development ventures.

ABOUT CLARK CREATIVE: Clark Creative is an award-winning design and communications firm based in Savannah that works with businesses nationwide to establish their brand identity and position themselves strategically in the marketplace. Ten years of excellence under founder and Creative Director Cari Clark Phelps has established Clark Creative as one of the top design firms in the Southeast.

Clark Creative Wins at Florida Print Awards

Clark Creative Design of Savannah received two awards at the 23rd annual Florida Print Awards, the printing industry’s largest and most prestigious statewide graphic arts competition. Clark Creative was presented awards for its design work on projects printed by Florida-based Rapid Press, Inc.

With almost 700 entries from printing and graphic firms across the state, Clark Creative received a Best of Category (Catalogs, sheetfed) for a Brodie International project titled “Engineering the Future”. Clark Creative also won a Judges Award for designing a presentation folder for JT Turner Construction.

“Rapid Press is a tremendous resource for our projects,” said Cari Clark Phelps, owner and creative director at Clark Creative. “A strong relationship with a talented printer always produces the best results for our clients—as these awards demonstrate.”

George Ryan, president and CEO of Printing Association of Florida (PAF), agrees. “Year after year, the quality of the submissions for the Florida Print Awards increases, raising the standard to which they are held. Clark Creative should be very proud of their outstanding accomplishments.”

The Florida Print Awards recognize individuals, companies and organizations responsible for the creation or production of print communications. The competition promotes excellence in the industry and recognizes companies and individuals who produce the best in print media.

Clark Creative, Coastal Marketing Group & Spyhop Productions Team Up To Take ADDY Award’s Best of Show

And the Winner Is…

o o o o o o o { drum roll } o o o o o o o

We’re pleased to share the news of our recent wins at the 2010 ADDY awards! A big thank you to our clients that allow us the opportunity to not only work on their projects, but to add creativity, thought and process behind them. While we only entered 5 this year, we’re happy with the results – four awards!

Toombs County Development Authority

Silver ADDY – website
Bronze ADDY – sales packaging collateral material

CREDITS

Clark Creative – Design
Tim Johnson – Photography
Karl Stauch / Coastal Marketing Group – Copy
eMarketSouth – Web Development
Rapid Press – Printing

Savannah Development and Renewal Authority

Gold ADDY – cross platform campaign
Best of Show ADDY


The Official Release for the Best of Show award for “My Savannah Is” campaign:
Savannah, Ga. – The Savannah Chapter of the American Advertising Federation (AAF) awarded its “Best of Show” highest honor to the team of Coastal Marketing Group, Clark Creative and Spyhop Productions last night at its 2010 ADDY awards dinner. The award recognized the exceptional work the team produced for the Savannah Development and Renewal Authority’s (SDRA) television and print ad campaign launched in August 2009. The ADDY Awards held every year in February recognizes the top creative work in advertising, design, packaging, web/interactive and related fields.

The campaign entitled “My Savannah Is…” was developed for the SDRA by the creative team of Karl Strauch at Coastal Marketing Group and Cari Clark from Clark Creative Design. The creative team selected Spyhop Productions’ veteran director Jim Carswell and producer Mari Carswell, to lead the broadcast production, working with cinematographer, Mehmet Caglayan. Motion-graphics were created by Andrew Davies with Paragon Design Group and still photography was produced by Kevin Banker of Banker Optical Media.

In all, the team of Coastal Marketing Group and Clark Creative were awarded four awards. Spyhop Productions also won a Silver award for Cinematography for the campaign.

“As you can see, it was truly a collaborative effort and a lot of fun” said Clark (Art Director), who along with Strauch (Writer) served as Co-Creative Directors for the entire SDRA campaign effort.

“It’s a good feeling” added Strauch, who also penned the new Downtown Savannah tag line It Never Gets Old. “This is a creative community and there was a ton of good work out there. We did not enter as much volume as we saw from others but we won the whole enchilada for a 5th award at the end of the night – and it was the best recognition of all.”

The award caps off a recent run of brand development & creative assignments that the team of Coastal Marketing Group and Clark Creative has collaborated on in recent months – and economic development appears to be a niche. Both Strauch and Clark have worked together on assignments for various municipal chambers, economic development bodies and tourism clients not just in Georgia but the southeast region including South Carolina and Florida.

However, on this night, it was all about Savannah and pure teamwork. The SDRA bought into the vision, the approach and contributed greatly to the creative team’s success and the creative team itself spent months in focus groups, research and planning even before concepts were generated. Early in the process, Strauch had also sought out Spyhop Productions, knowing its reputation for quality work. Ultimately, Spyhop was selected to execute the broadcast effort adding tremendously to the final product.

“Jim doesn’t just hang lights and roll the cameras out” said Strauch, “he and Mari spend a lot of time dissecting the concept and improving upon it. That’s what we were looking for in a collaboration”.

“I think one of the reason’s this campaign worked is because the team focused on connecting emotionally with the viewer” said Jim Carswell. “The day and age of “selling” is gone. Today’s marketing needs to resonate with and engage those we are trying to reach.”

As Gold and “Best of Show” award winner, now the team moves on to see how it fares regionally in AAF competition.

“Maybe we have a good shot at winning that too” mused Clark. “After all, the brand is Downtown Savannah and shows most beautiful place in the world. Who wouldn’t love that?”

The Process:

Check out behind the scenes shots of the photo and video shoots. This concept sketch (below), drawn by SCAD graduate Vincent Zawada, is one of many we presented in the process of pitching our ideas to SDRA. We envisioned showing a coffee house scene at Gallery Espresso. In the end, it made much more sense to show the exterior of the business, showcasing it’s beautiful location next to one of Savannah’s beautiful historic squares.


More about the ADDY’s…
“The ADDY’s is the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising.

All across the country, local entrants are vying for recognition as the very best in their markets. Local winners then compete against other winners within their regions in one of 15 District competitions. District winners are then forwarded to the National ADDY Awards competition. Entry in the Savannah Advertising Federation ADDY’s competition is the first step toward winning a National ADDY’s.

The competition begins with a call for entries in late December. Then selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluate all creative dimensions of every entry. In each category, a Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on their opinions of the quality of work in that category.” SOURCE