“Tip On” Removable Printing

What exactly is Tip-On Printing?
A lot of our clients want to adhere their business card to the back of a brochure, customizing it for each of their sales team. There is an easy solution to make this work! It’s called the “Tip-On” process. It uses temporary glue called “fugitive glue” to stick two marketing pieces together and leaves no sticky residue on the piece once it’s removed. This is an ideal way to add an extra, or bonus type message to your existing print piece. For example, a Tip-On is a great way to add a plastic gift card to a postcard; or a restaurant flyer offer to the inside of a magazine. Using the Tip-On process, you can glue virtually any two print pieces together – with each piece being able to separate and maintain its own unique value.

Why Tip-Ons?
Tip-On Printing lets you add extra standout messaging to any existing print product. The best part is your overall print presentation can evolve over time – with one glued piece changing while the other stays the same. For example, you don’t have to redesign your postcard every time you want to launch a new direct mail campaign. You can simply stick with your standard messaging on the postcard, while evolving your new customer offer to a gift card for each new mailing. Tip-On lets you keep your marketing fresh while saving on design costs.

What’s the Cost?
In addition to your original printing cost, there is a $90 setup fee for adding a tip-on to your printing project, and 7¢ fee for every finished piece.

Clark Creative, Coastal Marketing Group & Spyhop Productions Team Up To Take ADDY Award’s Best of Show

And the Winner Is…

o o o o o o o { drum roll } o o o o o o o

We’re pleased to share the news of our recent wins at the 2010 ADDY awards! A big thank you to our clients that allow us the opportunity to not only work on their projects, but to add creativity, thought and process behind them. While we only entered 5 this year, we’re happy with the results – four awards!

Toombs County Development Authority

Silver ADDY – website
Bronze ADDY – sales packaging collateral material


Clark Creative – Design
Tim Johnson – Photography
Karl Stauch / Coastal Marketing Group – Copy
eMarketSouth – Web Development
Rapid Press – Printing

Savannah Development and Renewal Authority

Gold ADDY – cross platform campaign
Best of Show ADDY

The Official Release for the Best of Show award for “My Savannah Is” campaign:
Savannah, Ga. – The Savannah Chapter of the American Advertising Federation (AAF) awarded its “Best of Show” highest honor to the team of Coastal Marketing Group, Clark Creative and Spyhop Productions last night at its 2010 ADDY awards dinner. The award recognized the exceptional work the team produced for the Savannah Development and Renewal Authority’s (SDRA) television and print ad campaign launched in August 2009. The ADDY Awards held every year in February recognizes the top creative work in advertising, design, packaging, web/interactive and related fields.

The campaign entitled “My Savannah Is…” was developed for the SDRA by the creative team of Karl Strauch at Coastal Marketing Group and Cari Clark from Clark Creative Design. The creative team selected Spyhop Productions’ veteran director Jim Carswell and producer Mari Carswell, to lead the broadcast production, working with cinematographer, Mehmet Caglayan. Motion-graphics were created by Andrew Davies with Paragon Design Group and still photography was produced by Kevin Banker of Banker Optical Media.

In all, the team of Coastal Marketing Group and Clark Creative were awarded four awards. Spyhop Productions also won a Silver award for Cinematography for the campaign.

“As you can see, it was truly a collaborative effort and a lot of fun” said Clark (Art Director), who along with Strauch (Writer) served as Co-Creative Directors for the entire SDRA campaign effort.

“It’s a good feeling” added Strauch, who also penned the new Downtown Savannah tag line It Never Gets Old. “This is a creative community and there was a ton of good work out there. We did not enter as much volume as we saw from others but we won the whole enchilada for a 5th award at the end of the night – and it was the best recognition of all.”

The award caps off a recent run of brand development & creative assignments that the team of Coastal Marketing Group and Clark Creative has collaborated on in recent months – and economic development appears to be a niche. Both Strauch and Clark have worked together on assignments for various municipal chambers, economic development bodies and tourism clients not just in Georgia but the southeast region including South Carolina and Florida.

However, on this night, it was all about Savannah and pure teamwork. The SDRA bought into the vision, the approach and contributed greatly to the creative team’s success and the creative team itself spent months in focus groups, research and planning even before concepts were generated. Early in the process, Strauch had also sought out Spyhop Productions, knowing its reputation for quality work. Ultimately, Spyhop was selected to execute the broadcast effort adding tremendously to the final product.

“Jim doesn’t just hang lights and roll the cameras out” said Strauch, “he and Mari spend a lot of time dissecting the concept and improving upon it. That’s what we were looking for in a collaboration”.

“I think one of the reason’s this campaign worked is because the team focused on connecting emotionally with the viewer” said Jim Carswell. “The day and age of “selling” is gone. Today’s marketing needs to resonate with and engage those we are trying to reach.”

As Gold and “Best of Show” award winner, now the team moves on to see how it fares regionally in AAF competition.

“Maybe we have a good shot at winning that too” mused Clark. “After all, the brand is Downtown Savannah and shows most beautiful place in the world. Who wouldn’t love that?”

The Process:

Check out behind the scenes shots of the photo and video shoots. This concept sketch (below), drawn by SCAD graduate Vincent Zawada, is one of many we presented in the process of pitching our ideas to SDRA. We envisioned showing a coffee house scene at Gallery Espresso. In the end, it made much more sense to show the exterior of the business, showcasing it’s beautiful location next to one of Savannah’s beautiful historic squares.

More about the ADDY’s…
“The ADDY’s is the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising.

All across the country, local entrants are vying for recognition as the very best in their markets. Local winners then compete against other winners within their regions in one of 15 District competitions. District winners are then forwarded to the National ADDY Awards competition. Entry in the Savannah Advertising Federation ADDY’s competition is the first step toward winning a National ADDY’s.

The competition begins with a call for entries in late December. Then selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluate all creative dimensions of every entry. In each category, a Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on their opinions of the quality of work in that category.” SOURCE


Office Services

No, we don’t do that.

We started discussions with Office Services over a year ago in regards to their advertising campaign. The idea was to put the Savannah company out into the public eye with a big push leading up to their 10th year of being in business. On top of that, they had a brand new showroom they were working on that they wished to promote to the architect / design community.

Shown Above: The meeting space and teaming room for designers and creative professionals is one of our favorite spaces of the showroom.

Fast forward about 12 months – another meeting with Office Services. Got to take a peek at their beautiful HON furnishings design showroom. Great design details and workspace throughout. Turns out, they needed assistance for their 10th anniversary celebration. Do we offer event planning services? No, we sure don’t. But, after some support and “you’d-do-a-fantastic-job. we trust you” type conversations, we said yes. After all, there were invites, signage, collateral, and promo items to be designed (oh, and logos to put on custom cookies!). Here’s how we did it… Read more >>

Hello Colorful World!

One of my favorite final steps of the design process is making color selections and determining the printing processes we’ll use. The tool of choice? THE Pantone book!
The Pantone Color Matching System, or PMS for short, is largely a standardized color reproduction system used by graphic designers, reproduction and printing houses for a number of years now. It keeps us all on the same page (or should I say guide?) when communicating color.

Pantone swatch books, CMYK chart and buckets of perfectly mixed ink

Pantone swatch books, CMYK chart and buckets of perfectly mixed ink

Pantone, as it is today, was founded in 1962, when the company—at the time a small business that manufactured color cards for cosmetics companies—was bought by Lawrence Herbert, who had been an employee since 1956. He immediately changed its direction, developing the first color matching system in 1963. He only retired recently from the company as CEO.

The company’s primary products include the Pantone Guides, which consist of a large number of small (approximately 6×2 inches or 15×5 cm) thin cardboard sheets, printed on one side with a series of related color swatches and then bound into a small flipbook. For instance, a particular “page” might contain a number of yellows of varying tints. One of my favorite guides includes all the tints of one color. This is super handy when working with limited ink colors (sometimes translated to small budgets). I’ve learned to master eye tricks with using one or two colors to create much more depth and interest by using this handy guide.

The idea behind the PMS is to allow designers to ‘color match’ specific colors when a design enters production stage—regardless of the equipment used to produce the color. Pantone recommends that PMS Color Guides be purchased annually as their inks become more yellow over time. Color variance also occurs within editions based on the paper stock used (coated, matte or uncoated).

Pantone colors are described by their allocated number (typically referred to as, for example, ‘PMS 130′). PMS colors are almost always used in branding and have even found their way into government legislation (to describe the colors of flags). In January 2003, the Scottish Parliament debated a petition (reference PE512) to refer to the blue in the Scottish flag (saltire) as ‘Pantone 300′. Countries such as the USA and South Korea have also chosen to refer to specific Pantone colors to use when producing flags. U.S. States have set legislated PMS colors of their flags.
A great gift for any color addict

A great gift for any color addict

If you are color fanatic or know a graphic designer who is, these mugs, inspired by Pantone Color charts, may be the best gift idea yet. Nice clean ‘chip chart’ packaging too.