Haven’t sent out an email blast in awhile? Here are our top 5 reasons why you should get back in the habit of sending regular email marketing campaigns — or get started!
1. Concentrated News
Instead of having to look all over for content about your industry or relying on a customer to visit your website, your customers will be receiving a direct message of what is important to you – and how it can help them.
2. Professional & Engaging
A well designed email stands out in your prospect’s inbox! But how can you be sure they read it? Have you tried combining serious business news or product updates along with less formal writing? If you weave in some of your brand personality, you are ensuring that your customers will read through to the end by being human. There are several approaches on how to lighten up an email newsletter to keep it engaging. One of our users puts a random holiday at the end of each email to capture attention and have a bit of fun.
3. Brand Recognition
Who are you? Regular email blasts keep your company name on your customers’ minds. Not only will they know who you are, they’ll recognize what and see what you do.
4. Your website is only a click away!
Your images and text can be hyperlinked to specific content on your website or social media pages, allowing for a seamless transition between the email and more information. Plus, you can track response, open rates and click throughs to gauge what’s most important to your readers.
5. Measurable Results
Confused on how to start your email campaigns? Looking for a content strategy plan? Email us to set up an appointment with our outstanding digital marketing team.