Savannah Lodging, Inc. represents three charming hotels conveniently located in the heart of the historic district within easy walking distance to dozens of boutiques, restaurants, and Savannah's famed squares. Savannah Lodging came to Clark Creative looking for a distinctive identity that could stand alone or be used in conjunction with their three separate hotels. Clark Creative designed a solution that is simple and classic, yet expresses Southern charm and hospitality. The new identity was then applied to a comprehensive identity system, graphics standards manual, consumer and trade advertising, marketing cd kit and promotional items.