Concept to Client Approach.
Concept and Creative Development:
Most businesses that come to Clark Creative fall under one of two categories.
Category 1: A successful existing business with a brand name that clients and the community trust. This type of company is typically looking to strengthen their visual image by creating a recognizable brand identity to stand out in the market against the growing competition. In some cases, the company's mission or product / service focus has shifted and their brand does not represent their updated business model.
Category 2: A new business wishing to develop their business brand. We help establish brands by defining target markets, forming a message, and developing a logo and identity system. We then take this identity and incorporate it into all marketing pieces, creating a comprehensive package.
Project Process:
A typical project schedule requires several steps. We are available to handle the entire process, from development through print production or media placement.
- Meet and discuss brand or project vision
- Determine goals, objectives and budget (working hourly or by project basis)
- Provide concepts
- Revise ideas, providing suggestions and recommendations based on client feedback
- Discover unique solutions
Above is a modified sample of our logo process from concept to final design.
Design solutions from concept to execution.
Print Management:
Clark Creative plans, develops and designs solutions from concept to execution, providing single source accountability. We provide a range of flexible production management services from complete management to minimal involvement. We work within your budget, needs and abilities.
1) Do you desire simplicity and want to save time, are unfamiliar with the production process or simply do not have the resources to make your ideas a reality? If you are looking for a worry-free process, we will handle all aspects of your project, utilizing our experience and technical know how to provide the most desirable outcome. Clark Creative will be accountable for your project each step of the way. A line itemed invoice for creative and production services is provided to you with the final materials.
2) Do you already have a trusted print vendor selected? If so, we can work with them! Many of our clients chose Clark Creative to work directly with their vendor of choice. The client is billed for quality control as a part of the creative fee.
3) Do you have your own purchasing department or wish to handle printing yourself? We provide the specifications and print ready files for your projects directly to you, via email or disk, or to your purchasing department should you wish to control the process.