- Brand Creation
- Marketing Plan
- Print Advertising
- Print Collateral
As we started the branding process for this client, we looked to the values of the community itself and designed the campaign and marketing with the same care and principles. The client Barbour Pointe, is a Coastal Conservation Community, setting a new standard for sustainable, conservation-oriented coastal development. It is the first development of its kind to incorporate low impact site development, independently certified energy – and resource – efficient homes, community solar power generation, and preservation of riparian buffers and green space in a pristine coastal environment. The community was planned and developed to preserve native plants and mature specimen trees. It incorporates a conservation easement that maintains the natural integrity of the property by limiting future development and protecting the marsh ecosystem through stringent restrictions on the use of pesticides and fertilizers.
The concept of the print campaign was to produce pieces that express the beautifully preserved marsh and bring nature into the design. Beautiful photographs of the land were carefully incorporated with natural textures and hand drawn illustrations, creating a textural and organic experience. Contour lines were used to express the tools used to determine site development as well as the fluid relaxing nature of the environment on this pristine coastal marsh. Photographs of the marsh, basket textures and fishing lures were used to show the land’s history as a fishing village and convey the idea of the recycled nature of the land itself. The advertisements continue to raise awareness and build interest – not only promoting this community – but also about the environment in general.
The postcards were designed to distribute at an Earth Day event to raise awareness and build interest in living a more sustainable lifestyle. They are small and compact, printed by a green certified company on 100% recycled, 50% post-consumer waste stock, using soy-based inks.
The folder was also designed with the same eco-friendly attention that was paid to the construction and preservation of the community itself. Instead of creating many different pieces, we conserved production materials, energy and resources by creating a versatile piece that serves as a brochure, pamphlet, press kit and multifunctional package for a variety of information. Each panel was designed to flow into the next creating a seamless environment. The text was laid out to flow around the illustrations and photographs representing the community’s development around native plants and mature trees. This piece was printed locally on environmentally friendly paper, 20% FSC certified fiber and 80% post-consumer fiber, using soy-based inks.