- Package Design
- Brand Creation
- Print Collateral
- Website Design
Edibelles was launched in 2011 by entrepreneur Madeleine Warren, who worked with the Clark Creative team to develop unique designs for the the six products. The packages celebrate the traditions of Southern hospitality with individualized stories and hand-drawn illustrations. In addition, Clark Creative helped name the company, the name derived from the idea of “delicious snacks, southern flavors, served by gracious hosts – or Southern Belles.”
“Each of our flavors is a Southern tradition,” said Warren. “We wanted the packaging to reflect our Southern roots and evoke the same feeling of place that the products themselves do.”
Cari Clark Phelps, creative director and founder at Clark Creative, recalls that the product development was a rewarding collaboration. “Madeleine was clear that she wanted the products to represent the recipes Southern families have used for decades. Our challenge was to develop a storyline brand and create packaging that would communicate that deep link to Southern tradition in a modern and distinctive way. We’re very proud of the result.”
There are six flavors of Edibelles cookies and snacks: Charming Cheddar Biscuits, Choice Chocolate Cookies, Perfectly Peach Cookies, Beloved Butter Pecan Cookies, Southern Praline Snackin’ Mix, and Sophisticated Shortbread Cookies. The products are being carried by more than 50 locations in nine States and was recently selected by the 5-star Inn at Palmetto Bluff as a guest amenity gift.
Edibelles Gourmet Cookie and Snack Company won an ADDY award for outstanding packaging at the 2012 Savannah ADDY Awards.